1. What are the major issues in the constant battle over music streaming rights? How do you think these issues should be resolved?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What are the major issues in the constant battle over
music streaming rights? How do you think these issues
should be resolved?
Expectations:
1. Please provide a 50-100 word response to this question. I
am looking for great detail and professionalism in your
answer.
2. You will need to reply to at least 2 other classmate receive
(possible) full credit.
**Important Information for Discussion Forum
Topics:
For the student to earn the full 100 points for each
Discussion Forum Topic, ALL must meet the following
criteria:
1. Submitted posts in a timely manner and in step with
the posted topic calendar deadlines. Professional
presentation is required with no grammar, spelling or
punctuation errors.
2. Made good use of the principles and concepts
presented in the chapter readings.
3. Provided adequate support and justification.
4. Applied a level of understanding expected of a college-
level student.
Transcribed Image Text:1. What are the major issues in the constant battle over music streaming rights? How do you think these issues should be resolved? Expectations: 1. Please provide a 50-100 word response to this question. I am looking for great detail and professionalism in your answer. 2. You will need to reply to at least 2 other classmate receive (possible) full credit. **Important Information for Discussion Forum Topics: For the student to earn the full 100 points for each Discussion Forum Topic, ALL must meet the following criteria: 1. Submitted posts in a timely manner and in step with the posted topic calendar deadlines. Professional presentation is required with no grammar, spelling or punctuation errors. 2. Made good use of the principles and concepts presented in the chapter readings. 3. Provided adequate support and justification. 4. Applied a level of understanding expected of a college- level student.
1. Please provide a 50-100 word response to this question. I
am looking for great detail and professionalism in your
answer.
2. You will need to reply to at least 2 other classmate receive
(possible) full credit.
**Important Information for Discussion Forum
Topics:
For the student to earn the full 100 points for each
Discussion Forum Topic, ALL must meet the following
criteria:
1. Submitted posts in a timely manner and in step with
the posted topic calendar deadlines. Professional
presentation is required with no grammar, spelling or
punctuation errors.
2. Made good use of the principles and concepts
presented in the chapter readings.
3. Provided adequate support and justification.
4. Applied a level of understanding expected of a college-
level student.
5. When appropriate, additional examples were used to
validate the responses given.
6. Reply to at least 2 other classmate using all 5 criteria
above.
Transcribed Image Text:1. Please provide a 50-100 word response to this question. I am looking for great detail and professionalism in your answer. 2. You will need to reply to at least 2 other classmate receive (possible) full credit. **Important Information for Discussion Forum Topics: For the student to earn the full 100 points for each Discussion Forum Topic, ALL must meet the following criteria: 1. Submitted posts in a timely manner and in step with the posted topic calendar deadlines. Professional presentation is required with no grammar, spelling or punctuation errors. 2. Made good use of the principles and concepts presented in the chapter readings. 3. Provided adequate support and justification. 4. Applied a level of understanding expected of a college- level student. 5. When appropriate, additional examples were used to validate the responses given. 6. Reply to at least 2 other classmate using all 5 criteria above.
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