about the problemB. Probability of occurrence of the various states of natures can be developedC. Level of ambiguity is high and probability of making a good decision is verylowComplete information about the available choices10. Proactive and reactive control takes place at theD.respectively?andof aA. Beginning, endB. End, beginningC. Beginning, middleD. Middle, end11. Which one of the following is not the correct description of modern marketing?processA. Marketing is the creation of value for customers.B. Marketing is managing profitable customer relationships.C. Selling and advertising are synonymous with marketing.D. Marketing involves satisfying customers' needs.12. Which one of the following philosophy holds that consumers favor those products that offerthe most quality, performance, or innovative features?A. Product philosophyB. Production PhilosophyC. Selling PhilosophyD. Marketing philosophy

Note: “Since you have asked multiple questions, we will solve the first question for you. If you…

Answered: C. B. Probability of occurrence of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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stion 20 There are five stages in the consumer purchase decision process. Immediately following the information search stage is rrect points out D0 ag question Select one: a. problem recognition. b. preference development. C. alternative evaluation. d. opportunity testing. e. purchase decision. Your answer is incorrect.
3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?
a)WhyshouldHRMconducta“BackgroundInvestigation”duringselectionprocess?
Which of the fowling is true about prediction? a. consumers usually predict based on both focal and non-focal events. b. Consumers can usually accurately predict how they will feel later c. Consumers often use their present state of being to predict how they will feel later. d. Attitudes formed through the peripheral (vs central) route are more predictive of consumers' decisions.
CHOOSE THE BEST ANSWER 17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do: Group of answer choices myopic planning long-term planning only contingency planning static marketing plans 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by Authority
Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
20 "customers complaints" and "product returns" are example of A.unstructed decision B.unstructured problem C. structured problem D. non-programmed decision E. programmed decision
Which test is best to test the hypothesis that multiple variances (2 or more) are equal? Group of answer choices 1. t test 2. proportions test 3. Mood's median test 4. Levene's test 5. Analysis of Variance (ANOVA)
my fav <33 Wag mo nalang sila pakinggang dami alam e now CASE STUDY Instruction: Read the article thoroughly and answer the questions that follow. Divulging or revealing confidential information such as the personal profile of clients is prohibited for employees especially among sales personnel. Any type of information such as trade secrets and other proprietary information should be kept protected by companies. Employees who have access to such information are trusted to keep them confidential. Overhearing information about a client should be dealt with accordingly. In the same manner, having confidential information about a competitor should be treated ethically. If the information about a client can help in boosting sales, execute the appropriate action to make things work out for the client and the company. Whatever personal information obtained should be kept confidential. On the other hand, trade secrets and other types of information should remain confidential within the bounds…
. Alexandera is the Research manager with Freezemore Appliances. Freezemore has bee receiving a LOT of complaints with one of it’s most popular refrigerators. The refrigerator freezes everything in both the freezer and the refrigerator freeing everything inside. The vice president of marketing told Alexandra that “we need to quickly discover how to turn this problem into a desirable situation. You need to determine the underlying cause of the problem and perhaps even make improvements to the freezer.” When Alexandra analyzes the underlying causes of the freezing problem, which function is she performing? a. analytics b. feasibility c. MBO d.synergy e. diagnosis
You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?
Homework: Ch05: Exercises 10 & 1110. Awell-knownbrandofhomeinsulationmaterialsis pink in color. This company spends millions of dollars each year on advertising that depicts the Pink Panther cartoon character and emphasizes the pink color of its product. You recently started manufacturing a similar home insulation product. When installed inside the walls of a building, it has the same insulating prop- erties and characteristics of the well-known brand. When your product is manufactured, it emerges from the production process as dull gray in color. How- ever, you have decided to add pink dye to your prod- uct for marketing purposes. Your product clearly displays your company name and contains your companyâ€™s logo, which looks entirely different from the well-known brandâ€™s logo. Was it cheating for you to make your product pink in color?11. All products for cleaning windows use a slightly acidic solution that contains ammonia. One of the well-known…

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