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- create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 102. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? 3. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? 4. What are the different ways in which a company can improve its search engine rankings? 5. What are pros and cons of using social media to market products?
- Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4 Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support? Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?Describe the importance of selecting the right keywords for pay-per-click (PPC) advertising campaigns. How can keyword selection impact the success of PPC campaigns?Select an advertising campaign and analyze it. Create a 150-250 word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why? •What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better? . How can a marketing manager measure the effectiveness of his or her advertising campaign? • What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
- What do advertisers utilize to ensure that their ads are noticed? Name anadvertisement that has caught your attention and briefly explain the reason/s forit.What is the marketing objective or purpose for the following marketing tools? 1. Buzz Marketing 2. Product Placement 3. Advertorial 4. Gateway Marketing 5. Subliminal AdvertisingHow do display ads differ from search ads?
- Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4 Explain thoroughly, if possible. Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support? Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional popup or banner ads. Research the concept of search marketing.What are some of the benefits of using search marketing?How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?