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) .......... describes how to guide integrated marketing to maximize competitive advantages Select one: O a. Brand positioning O b. Brand resonance Oc. Brand equity O d. Brand value 2) --------Include producing containers, wrappers for a product. Select one: a. Transferability b. product c. Packaging

) .......... describes how to guide integrated marketing to maximize competitive advantages Select one: O a. Brand positioning O b. Brand resonance Oc. Brand equity O d. Brand value 2) --------Include producing containers, wrappers for a product. Select one: a. Transferability b. product c. Packaging

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) .......... describes how to guide integrated marketing to maximize competitive advantages

Select one:

O a. Brand positioning

O b. Brand resonance

Oc. Brand equity

O d. Brand value

2) --------Include producing containers, wrappers for a product. Select one:

a. Transferability

b. product

c. Packaging

d. service

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