8-Which one of the following statements is true for generic products? a)Generic products mean shareware software b)Generic products are developed by a development organization to be sold to any costumer c)Generic products have to be run on any PCs d)Generic products have to be portabel across various platforms e)None of them
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- 11. Which one of the following is not a Trademark? IBM TM a) b) C) d) RecitWhat is the definition of a brand name? A) A brand is an identifying mark for products or services. B) a description of a product used to identify it to customs officials C) a package of legal rights protecting a company's interest in a product’s name or logo D)the official legal designation of a product's manufacturer or producer6. The role of brand names and advertising Which of the following statements about brand names is true? Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It is always rational to prefer brand names over generic substitutes. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. While shopping for soft drinks, Charlotte is trying to determine whether to purchase the generic seltzer or the brand La Crosse. Although she could not notice the difference between the two in a taste test, she buys the higher-priced La Crosse because she has seen it advertised as being "La drink of La Summer." This illustrates a common of advertising.
- . Chapter 9 further discusses brand equity and brand leverage. Xerox has strong brand equity because it has been a well-known and established brand for many years.a. According to the chapter, successful brand leverage requires that the original brand have a strong positive image and that the new product fit with the original product on at least one of what four dimensions? b. Which of these four dimensions does the business services solutions “product” fit with the original Xerox brand?Safety needs Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * O Dual adaptation Product-communications extension O Product extension-communications adaptation Product invention Brand acts as an umbrella for new products is known as:Read the following text, and write a short title (1 - 3 words) which states the main topic A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix.
- which was entitled "Products, Services, and Brands Building Customer Value" answer on the VIA following question by your own word in full detail. 1- Briefly describe the steps in the new product development process. 2- Mentioned at least two reasons why drive companies thinking to develop their own products1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…Identification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…
- 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?29. Two disadvantages of Brand Extensions: A. Can facilitate the design of brand hierarchies and can facilitate brand architecture activities B. Can initiate brand audits and can also initiate tracking studies C. Can lead to portfolio analysis and can lead to the leveraging of secondary brand associations D. Can confuse/frustrate customers and can fail thereby hurting parent brand image Clear my choice