In my opinion any marketing manager who is not utilizing social media as a marketing tool is failing to utilize an extremely cost effective means of reaching their target market. There are a wide array of sites that an shrewd manager can utilize to market their products, sites such as Facebook, Yahoo, Google, Bing, My space, YouTube and many others. I believe that the site that the marketing manager chooses would depend on the type of customer that they are attempting to target. Actually, the only limits to their marketing strategy are vision and creativity. As with all things marketing with social media is not without risks. If the marketing manager is not familiar with the laws that govern the conduct of business on the …show more content…
The next area that I will discuss is the federal regulations that govern interstate transactions. Since consumer transactions that take place on social media web sites often cross state lines, the Federal Government has developed and passed laws that can best control these transactions. There are many Federal regulations in place to provide consumers with protection when they participate in transactions via social media sites. These regulations range from taxation on goods, restrictions on state laws restricting interstate commerce, and protection of electronic fund transfers. These laws are growing in importance as more and more consumers choose to transact business via social media sites. A consumer should be aware of their rights and responsibilities before engaging in e-commerce. The E-Sign Act provides consumer and business protection by allowing contracts to be signed without paperwork by using the click-wrap agreement, and the Federal Trade Commission has several protections in place for purchases made online for more than $25. There are many different regulations put forth by the Federal government, but there are many ways a consumer can develop safe practices when engaging in internet transactions. This includes using reliable, reputable companies to purchase from, using secured browsers, understanding terms and conditions prior to purchase and finally keeping records of all transactions. Next I will examine
Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.
I enjoyed catching up with you on last Friday, and I would like to thank you for asking for my input with the situation you are facing with your department. It is not easy dealing with people who lack morals and values, but we have to find a way to include upper management to help resolve the difficulties organizations face on a daily basis. As a dear friend, I will make a few recommendations on handling this type of situation in a legal, professional manner. Relying upon trusted professional colleagues and friends help sustain accurate self-reflection and the emotional and psychological endurance needed to bring energy and commitment to the position (Evans School of Public Affairs).
| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than
A legally sound social media manager makes it a proper duty to figure out the people who are appreciating the products and making the transactions. This trick is important in not only enhancing the business output but also helps attract the customers as well. The manager should know what his clients want and thus act accordingly. In being aware of the client, the manager will thus make sure there are no fraud customers trying to purchase the products. Another important that comes up in social media is privacy. The manager must make sure that regardless of the sort of relationship the business has with the
The perverted ascription of social media transactions to an extend of having interstate transactions has elevated federal governments oversight on this platform. Currently, there are federal regulations geared at offering protection to
Since the number of taxi’s companies that use smart phone’s application to provide their services has increased, the popularity of those companies has increased too. Unfortunately, one of the famous taxi’s company in Saudi Arabia called Karim had lost their customer’s trust because the customers’ credit cards information has been stolen by a hacker, who hacked the company’s digital signature to accesses their server and steal information. In fact, the internet has influenced our life and the E-commerce was not an exception. Many customers prefer online shopping, leasing, and selling, which are considered trade contracts. As the contract should contain a signature that represents the agreement between parties, a written signature is not viable in E-commerce. As a result, electronic signatures have existed to provide convenient and faster service that E-commerce needs. In fact, electronic signatures have not taken as a proof of evidence except a digital signature because the requirement to accept the signature to proof documents could be existed only in a digital signature. In this paper, I argue that government should regulate a digital signature to satisfied E-commerce expectation and growing. First, I will define the digital signature and distinguish it from similar signatures. second, I will explain the usage of the digital signature in E-commerce and how it expanded. Third, I will explain the law importance
Social media marketing is a powerful tool and can be very helpful if used correctly. Organizations with less experience in marketing on social media sites, lack comfort, feasibility and impressiveness that is expected on this platform. They fail to analyze the expectations of the customers and keep them engaged. Posting controversial pictures and statements that may hurt the sentiments of people also
As with any business strategy, you need a plan for success and social media is no different. In order to effectively utilize social media as a viable marketing strategy for your business you must have a plan in place. "Failing to plan is planning to fail" says Alan Lakein a well- known author on personal time management. This simple quote applies in business as well. Just as you have a business plan and a marketing plan you need a social media marketing plan. Therefore when you are writing your plan for "getting social" you need to consider 5 important elements to ensure success. After all, there 's nothing worse than spending your time and efforts on something that simply is not useful for your business. Social media can be a very effective tool for small businesses when used the right way.
Of course, marketing is one of the biggest aspects a company or business needs to have in order to thrive. When marketing good or service marketers should consider advertising on social media, due to, “86 percent of Americans use the Internet and 73 percent of Americans use at least one social networking site, with 42 percent using multiple social networking sites (Solomon, Marshall, & Stuart, 2016)”. Over a billion people alone use Facebook everyday (Solomon et al., 2016). According to the New York Times, the average user spends about 50 minutes to an hour on Facebook a day (Stewart, 2016). This time provides users with the ability to see and view advertisements. Other social media marketing platforms are Instagram, Twitter, Pinterest, LinkedIn, and YouTube just to name a few. All of these networking medias allows business owners and marketers a better way of advertising to their existing and potentially new customers. In the same fashion, marketers need to understand how to use social media and digital analytics to appeal more effective to their customers.
A pros of social media marketing for business is social media marketing is low cost and makes it appealing for business. When we using media social such as Facebook, Instagram are practically free to join, so we can promote our business at there without need any cost. Next, a media social also as a tool for interacting with other people are all available for free. For instance, we have communicate or communication with customers using media social, it also free means not need a cost. But to get more profit in marketing for our business we can investing on a full social media marketing strategy. In social media marketing strategy, we need a little cost
Before you can even think about jumping into social media marketing, you need to make sure that you are aware of the people you are marketing to. Your audience may not be on social media as much as you would expect, and then you would have wasted your time trying to reach an audience that really isn’t there! If you aren’t careful, your audience can also be the reason for your downfall (remember what happened to the New York Police Department...epic fail). So take the time to study your audience, learn their behaviors, and find out if they are more likely to surf the web or read a print publication. Having this information will save you tons of time and energy, in the long run while giving you valuable information to use in your marketing campaign. It will also keep you from being embarrassed in front of the world wide web!
Facebook, Twitter, Instagram, all of the social media websites are becoming indispensable tools for every generation. Talking with friends, sharing experiences and checking people’s photos electronically on social media seems to have powerful magic that is attracting everyone. In the same time, social media is unconsciously going to be a word that is synonymous with business marketing. This absolutely new market brings new opportunities and crisis to people. As a finance major, I think the social media not only supples better opportunities to business people, but it also will bring business to a higher level.
Do you think your business is making the most out of social media marketing? Your business at this point should is using social media for one thing or the other. You may already own social media accounts such as: Google+ pages, Twitter, Facebook, LinkedIn etc. just like other entrepreneurs. However, you need to use them properly in other to get their most value. Comprehending the audience and nuances of each of the platform is of paramount importance in propelling your business. You have to realize, create and implement an effective strategy. There are so many ways to get the most out of social media marketing. Here are some of the vital points.
Just like with all business decisions, marketing on social media does come with risk. If the social media is not implemented correctly. For example, all marketing and sales people should have knowledge of the social media page and should be portraying the same brand for the company throughout. The brand should not change just because It should carry the same characteristics of a company’s regular marketing plan and it should be monitored at all times. While survey’s may ask for customer complaints and someone can be called back about a complaint, or a customer could call in with a complaint which will get handled during normal business hours but with social media, communication is constant. It is twenty-four hours a day seven
Traditionally, contracting was limited to the physical presence of the contracting parties. Such contracts involved many formalities such as written evidence and in some cases a witness into the transaction. With the emergence of the internet, transactions take place electronically, which has given birth to e-commerce. The rapid expansion and development of e-commerce have led to the emergence of a new legal trend, e-contracting. E contracting is an emergent legal issue in e-commerce, which aims at making electronic contracts legally binding. E-contracts anchor upon the principles of contract law, such that agreements arising from such contracts are legally binding. In electronic contracts, many activities involved such offer and acceptance and consideration occur virtually with parties having not to meet physically. Electronic contracts exist in various ways. For example, agreements can take the form of “click-wraps”, ”browse wraps” or “shrink wraps”. Click-wrap and shrink-wrap agreements enable parties to enter into a binding agreement by clicking a box. Browse-wraps, on the other hand, facilitate the contracting parties to enter into a contractual agreement by redirecting them to a page containing the terms of the contract. Despite occurring electronically, e-contracts need to fulfill a number of requirements, which include offer, acceptance, consideration, and intention to create legal relation. In the electronic platform; however, firms