The Salvation Army's Oppression Of Gender Stereotypes

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

To me, it is understandable how this ad would geared more towards a younger audience who is more drawn to sexual appeal. Though, this generation of young adults also seems to have a growing awareness of rape culture, and a drive to change it.

Women evoke in getting abused almost every nine seconds all around the United States. AD Council is getting the message across to abusive husbands and boyfriends. Through impactful of ethos, pathos and logos. AD council is an American nonprofit organization that produces and distributes and promotes public service announcements. Ad Council locates their advertisements at radio stations, magazines, newspapers, billboards and bus stops. (See Figure 1) The AD Council advertising has the influential words in a certain color other than the rest of the words they only use three colors which are red, black and white. Women’s hand is covering the camera, her hair is messy, which shows that the women is being

During this very typical, day in the life, I never realized how much effort it would take to process the copious amounts of advertising that is present in my surroundings. This effort that includes: noticing an ad, processing the ad in my brain, and taking note of its existence was, at some moments, very hard to keep up. Not to mention, while I was conducting this ethnography I had the constant debate of, “does this count as an ad?” For instance, when I was riding public transportation, if a person was wearing a Nike sweatshirt, I initially questioned, “does that count as a form of advertising?” Furthermore, during my crowded commute on public transportation, I felt that even when I was merely looking out the window, the influx of advertisements

In our everyday lives, we are constantly overwhelmed by marketing and advertising in numerous forms. Whether it 's a commercial, billboard, poster, flier, online networking, or anyplace a man looks, he or she will regularly see some type of advertisement. These advertisements employ a variety of schemes with a specific goal to catch our attention and ideally spend our cash on the item or service. In addition to that, special materials like posters and billboards try to impart a message to society. Each print advertisement or commercial conveys a particular message that is connected with the marketing objective of the advertiser. These different forms of advertisement convey their messages through logos, ethos, and pathos appeals. A particular ad by Nike communicates its message through these particular methods of persuasion in their “WHERE LEGENDS ARE MADE.” ad.

It is a mystery to me that, as impactful as brands acknowledge the ads to be, they are often numb to changes in the society as well as feeling the need to portray them in their ads.

One out of every six women just in the United States alone experience a case of physical and emotional violence by their partner. Through the years, the awareness of domestic abuse towards women in the media has risen drastically. Most companies have recently included the topic of domestic abuse into their advertisements. For example, advertising sources such as commercials, billboards, radio, and magazines. Companies do this in order to provide an outlet of help for women who are put into these life threatening situations. The Salvation Army has put their own spin to this in an amazing way with their recent advertisement titled “Why is it so hard to see black and blue?” The advertisement features many uses of visual rhetoric such as the use of popular object, powerful choices of color, the model’s body

Ads are everywhere. Not only do we see them on television, on the internet, or when we read a magazine or newspaper, they are literally everywhere we look. They’re are on billboards, posters, signs, and at bus stops. It is estimated that a person living in the city will see up to 5,000 ads each and every day. Most people believe that ads don’t affect them. They believe that they can just ‘tune out’. But they can’t. We can’t.

My aim was to explain how businesses use advertising campaigns to influence society. Specifically, I wanted to explain how Covergirl and Dove used advertising to try to empower women. I wanted to show what advertising techniques Covergirl and Dove used. I focused on a two ads. One ad was from Covergirl’s Girls Can advertising campaign. The other ad was from Dove’s Real Beauty Campaign. I showed the ads and explained what techniques the ads used. I analyzed the language and presentation of the ads to find the advertising techniques the businesses used to draw attention. Covergirl’s ad used celebrity endorsements, slanted text and images, social media hashtags to stay relevant, an appeal to girls with pink color, and ethos from celebrities. Dove’s ad used ordinary people that viewers could relate to, a call to action to talk about beauty, and was simple with only a few things to focus on. Both Covergirl and Dove used contrasting colors to make things stand out, informal registers, and a decreased focus on advertising as the businesses’s products were barely promoted on the ads.

By being able to deconstruct these image based ads it has changed my reaction when I see them now, now I’m more wary of how I see them because I see the model or models as a tool to get across a message. An example of this is when we had to deconstruct the Vogue ad what this did was show the female model was submissive, an item to the male model and that the male is in control of the female model as he clinches her and is in control of a yonic symbol the ball showing his dominance. It has made me see things that are usually innocent like a beautiful model and a renowned NBA star into seeing how he owns her and she is completely oblivious to the fact that she is being controlled by a man and is okay with it. Another thing that this course has impacted on future ads that I’ll see is the colours in these ads. Now when I see all of these colours in these ads I would be wondering what the ad really meant as the colours give all of the symbols more meaning. So this has showed me how much the simplest thing like colours can have the biggest effect on the ad to make it have a completely different meaning then what we original saw it for. The last point is how I would caution other people about how they get manipulated by what the ad is communicating to us. I would say that these ads are now

The purpose of my ad was to persuade people to donate to UNICEF. I chose ‘adults’ as my target audience because they have the ability to effect the most change. Not only do they have an income, meaning they are able to make donations, but they also have the ability to teach others, including

The funding of this advertisement came from two non-profit organizations one being the salvation army which is nationally renowned for being a charitable organization that helps those in need. The other organization is named carehaven, which is branch of the salvation army. Their mission is to provide shelter for women who are abused. There is a statistic given in the advertisement by carehaven it says one in six women suffer from abuse this is to show the audience that abuse is more prevalent than what we think and it should still be valued as a major social issue.

The message stuck home for me, having worked extensively around environments like this I have witnessed what the aftermath is from abuse. Having seen how a child acts and looks afterwards from abuse, whether it is mentally, physical or sexual I have seen the look in the boy’s eyes before.

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people

Today’s youth has grown up constantly surrounded by advertisements. Marketing has gone from a few pages in the newspaper, which you could easily skip through if you did not want to read them, to having infomercials as shows on TV or advertisements popping up every time you open an app on your phone. This cultural shift in the way we let technology affect our day to day lives has affected how we view advertisements.  Take for example, when playing a game on your smartphone, there are periodic 30 second advertisements that pop up.  While you can skip