Introduction
In this memo, we will examine comprehensive research on some of the ethical issues that occurred as Pepsi published a commercial that harmed many people. Further, we will discuss how it had a substantial impact on a variety of stakeholders. The issue that occurred was regarding the “black lives matter” and how Pepsi did not take the issues that it still going on in our society into account.
Description
In this ad we see a blonde, bewigged Kendall Jenner in the midst of a photo shoot. Right outside the location of her shoot hundreds of people are flocking by in what looks to be some sort of protest. It is unclear what exactly they are protesting. Many of the people hold signs with peace symbols painted on them. The song
…show more content…
In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.
Target markets
This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people
In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi
What is the advertisement emphasizing or not? Characters: Are the characters celebrities? Is the character female or male?
The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?
Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.
From my understanding, the ad showed the switching of societal behaviors between Caucasian and African American skin colors. It exemplified how there is still unfair treatment and prejudice ideas of other races throughout the world. After examining the ad, it is easy for me to see that ad is 100% stereotypical and could possibly be offensive to Caucasians because of the switching of roles. The video depicted African Americans judging and being weary of Caucasians and this is a very stereotypical thing for Caucasians to do to African Americans. Sadly enough, it is very typical for all of the actions in the ad to be done to African Americans in real life. Also, these prejudice views and actions are not just in secluded sections of the world,
As an avid football fan, I enjoy watching the super bowl which is a favorite pastime of millions of Americans. The super bowl is an important piece of culture for our society. Something just as good as the super bowl is the 30-second commercial that costs about 4 million dollars to air. The super bowl is one of the biggest platforms for companies to advertise their product and ideas and that is just what Coca-cola did with their very entertaining and controversial commercial in 2014. Coca-Cola celebrates multiculturalism in their commercial. The Lebanon Daily News defended Coca-Cola an iconic American brand for its stance to air a super bowl commercial where ‘America the Beautiful’ sung in 8 different languages.
The ad seems pretty harmless at first by showing three babies in the hospital doing nothing but relaxing in their little beds. There are two Caucasian babies that are wearing no clothes looking very pleased, but there is one colored baby that is wearing cleaning lady attire while having a miserable gander on her face. The ad is basically talking about the two white babies wearing no clothes which means that they will be able to grow into a society of which they will have access to money while having the option to dive into any career path in their hearts. While the colored baby is forced and predetermined to live in poverty causing her to not have the life she will want and has to go to a low paying job so that she’ll have something in order to support her family.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
This particular ad has many aspects to it that make it something that sticks out. The woman
Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best. When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi
Coca-Cola and Pepsi were fought over for a very long time in the carbonated soft drink beverage industry. Today, I will used AFI framework to analyze Cola-Cola performance and find out how did this company deal with the decline in the CSD consumption and its rivalry.
The Pepsi Advertisement for the summer, featuring Sofia Veraga implies an overall attractive appearance. "Modern Family" star Sofia Vergara has been turning heads for most of her life. Since the age of 17, Veraga has been featured in serval Pepsi AD’s since the1980's, the Colombian beauty was shown in her first commercial showing off her curves in a skimpy bikini. While her career has moved on a lot since her first commercial, there is one thing which has barely changed, her outstanding figure. In her most recent advert for Pepsi the 40-year-old was shown with brown hair, brown eyes and tan skin wearing a blue woven hat and a blue halter top against a solid, in a lighter blue background. As well wearing bright red lipstick, eye makeup and earrings. then the actress has known for her shapely figure which is often the focus of media attention. The ad reinforces the idea that diet Pepsi is a drink for those who are concerned with achieving and maintaining a slim figure themselves.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her
1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?
Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek