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The Effects Of Media On Children 's Behavior

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Definition
What is media? Defined by Oxford Dictionaries, the media is “The main means of mass communication (television, radio, and newspapers) regarded collectively” (Oxford University Press, 2014, pp. 1). The media can have a vast array of influences on children whether they are positive or negative. Research shows that despite the positive influences it also raises negative implication¬¬¬¬¬¬s on children’s behaviour, habits and ways of thinking through themes such as violence and aggression, sex, substance use, eating disorders, developmental concerns and school performance. Although the media may not be the leading cause to these problems, research has proven that it is a significant factor (Strasburger, Jordan & Donnerstein, 2010).
Justification for the selection of this issue
According to the Australian Bureau of Statistics (2011) an estimated 2.2 million children, in 2009, were reported using the internet and the percentage of children using the internet increased with age, 60% of 5-8 year olds which increases to 96% of 12-14 year olds. In 2009, coming in first, the internet was used by 85% of children for educational activities and then 69% of children used the internet for online games. 48% of 12-14 year old children visited or used social networking sites, and decreasing with age, with 11% of children aged 9-11 and 3% of children aged 5-8 using social networking sites.

Source: ABS, Children’s participation in Cultural and Leisure activities, Australia,

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