Table of Contents
1. Introduction 2
Part I
1.1 Background 2
1.2 Goals and Objectives of Internship 4
1.3 Introduction of Hospitality Industry 4
1.4 Nature of Hospitality Industry 5
Part II 6
2.1 Introduction of Company 6
2.2 Mission\Vision \Objectives of Company 8
2.2.1 Organizational Strategies 9
2.3 Major Products of the Company 9
2.4 Organization Structure 12
2.5 SWOT analysis 13
2. Main Body 17
Part II
1.1 Internship Assignments by Interns 17
1.2 Roles performed by supervisors 17
Part II
2. Planning and Feedback 19
2.1 Introduction 19
2.1.1 Introduction of the Project 19
2.1.2 Objectives of the project 19
2.2 Scope and the limitation of the project 20
2.3 Conceptual framework 21
• Literature Review 21
• Theoretical Framework 22
2.4 Methodology 23
Research Design 23
Part III
3.1 Presentation and analysis of the project 24
3.1.1 Analytical Presentation of the project 24
3. Reflection and Recommendation 36
Part I
1.1 Major finding 36
1.2 Conclusion and Recommendations 37
Part II
2.1 Reflection of internship 38
Reference 39
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The company has been providing innovative products to its customers with the dedication of more than 1000 young and energetic employees. There are different departments in the company. The company believes in customer focused approach, being result oriented in all activities through development of professional and innovative skills and strategies with a team spirit.
The vision of Berjaya Langkawi Beach Resort is to make it the world leader in hospitality and tourism development by establishing new levels of quality, durability and reliability. It aims to provide high quality products that combine performance with value pricing, while establishing relationship with its customers. The customers of the company are the various business houses who seek platform for tourism and want to create customer satisfaction through service
The mission, organizational structure and the strategy of the company, indicates that the company is growth oriented and aims to provide excellent services to its customers. However, lack of COO indicates that the company's decisions making seems to be centralized. There are some positive aspects indicated by the mission and the strategy of the company. It clear that the company focuses on their customers and they aim at differencing their products through branding. It also worth to note that the company's strategy is incorporated in its mission of product
In its efforts to maintain optimal customer service, it uses an innovative strategy to meet customer needs. The company’s
Quick to react to market trends due to its supply chain design, operation & delivery
Our goal is to be perceptive, and innovative with new ideas that improves the achievements customer satisfaction, and quality service and product excellence for our customers.
The Navarro family recently opened another Compadres, replacing the Dynasty Buffet at the Clearview Mall in Butler. The Navarro’s currently own five other locations throughout Ohio and Pennsylvania. They’re well known for the best authentic Mexican food with the finest ingredients available. Compadres has become exceptionally successful in their business so far at this new location.
The company’s mission is to provide their customers with the best service and products and “to be the very best
A marketing audit is an investigation to provides a general idea about the current situation to help the firm meet its overall goals. The marketing audit is a comprehensive, systematic and independent investigation of the marketing operations and external marketing environment of a business. It needed often to support the level of services. The marketing audit might be needed in special situations like when there is change in leadership, new product need to be introduced to the market and when you notice a withdraw in growth rate. Some companies will do an audit to find were they stand in comparison to their competitors. The marketing department in the company can perform a marketing audit or help an employee from within the company to do the audit, if that not
Restaurant N’Joy is a company located at Seoul that providing marketing service or platform for restaurants, hotels and other businesses. Restaurant N’Joy act as a platform of communication between company and customer. They provide different choices of restaurant such as hotels restaurant, family restaurant, specialty restaurant, premium and buffet restaurant. Besides doing reservation for normal lunch or dinner, Restaurant N’Joy also providing reservation for birthday party and wedding event. Customers also can get discount coupon and dining gift certification when make reservation through Restaurant N’Joy.
“WE STRIVE TO BE A LEARNING ORGANISATION, WHICH IS GROWTH ORIENTED, KNOWLEDGE–BASED, PROGRESSIVE, INNOVAIVE AND PROFITABLE IN THE FIELD OF CHEMICAL PRODUCTS AND TECHNOLOGY, SERVING THE NEEDS OF SOCIETY THROUGH HIGH QUQLITY AND COST EFFECTIVE PRODUCTS, SERVICES AND PROGRESSES, WITH CONCERNS FOR PEOPLE AND ENVIRONMENT BY A DISCIPLINED AND DEDICATSD WORK-FORCE PRACTICING PARTICIPATIVE STYLE OF LEADERSHIP AND MANAGEMENT, TO ACHIEVE PROGRESS, PROSPERITY AND HAPPINESS”
The Food Industry “TRENDS”, is a Costs incorporated into this Plan are based on Industry Trends. This Business Plan is derived from an optional definite Market Analysis. A Buffer is Included in the Start-up cost to guarantee that the business is not under-financed. We have additionally decided the customary and non-conventional hazard related with the disappointment of the eatery.
Strategic management is an important part of business planning. It helps create strategies for better performance, profit, and future success. Analysis of both internal and external factors is vital for a company’s proper growth. Culture, the perspectives of the company’s employees, managers, owners and clientele, and the structural and environmental elements that effect the operation of the business are all examined in the strategic management process. The purpose of this paper is to demonstrate how to analyze a company’s strategic management process by examining a privately owned, small and local business.
In the modern enterprise management and planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company 's strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning.
Market research systematically collects and analyzes relevant information about the target market, thereby investigating the target market, and its segmentation and trends. A complete market research consists of three stages with distinct objectives: exploratory, descriptive, and causal researches. In exploratory research, preliminary information will be systematically gathered, screened, and analyzed. In descriptive research, the key issues that affect the target market will be subsequently identified and then the corresponding hypotheses will be formulated. Finally, in the causal research, the proposed hypotheses will be tested. In addition, the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool for market research. Through a thorough market research, the need of customers, market size, and competition will be revealed, which will help the company to make decisions on whether a new market can be created, and how and when to approach the target market.
The purpose of this business plan is to secure additional, long-term funding to open a Sandwich franchise shop in Yangon, Myanmar. The owners of the DELIGHT TYME Enterprise Ltd., is willing to invest $133300, and assume over $200,000 in short-term liability to secure the funding for inventory, and early operations. The franchiser, "SUBWAY” is one of the fastest growing franchises in America and Australia. DELIGHT TYME is the alternative to fast food restaurant and offers a much sandwich experience. DELIGHT TYME will measure its financial success in terms of increased market share and in earnings. The keys to success will be the ability to offer quality sandwich, take advantage of its variety, and reliance on an outstanding staff. In order to achieve these goals, DELIGHT TYME will offer organic and non-organic from local distributors. Because of its variety of Sandwich, DELIGHT TYME can enjoy larger margins in the form of lower overhead. Management evaluates the operation with SWOT analysis and implementation activities chart. To assist in the evaluation of DELIGHT TYME’s operating performance, value chain figure shows the process.
2. Do students are aware of the working environment in the hospitality industry and what the hospitality industry requires?