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Internet Marketing Techniques

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Introduction

This paper will focus on the marketing techniques used online. For this purpose, three websites have been chosen namely Masters Home Improvement, Bunnings Warehouse and Home Depot. The functionality of the online marketing of these three websites will be evaluated and summarized here and recommendations will be made for possible improvements in different sectors of the website functionality for Home Depot. The recommendations could include aspects like the usability of website, its accessibility, the extent user oriented content on the website, the possible site or page design issues, the aspects of customer relationship management (if and where applicable); the aspects of site promotion as well as the overall provision of service quality. In the first section we will provide an overview and summary of the three chosen web marketers and follow that with specific recommendation for home depot.
Report: Evaluations' Summary

Masters Home Improvement (http://www.masters.com.au/)
The most important aspect of any and all websites is their performance and functionality for not just the user but also the company's own business. The overall rating that Masters Home Improvement was able to attain in this category was at 3.5%, scoring a highest of 5 in the following aspects: 1) the site looked consistent in the leading browsers; 2) navigation choices were clear and logical; and, 3) the search engine on the website provided quick, accurate and concise results. The

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