Analyse the Marketing Opportunities and Challenges Faced by a Selected Business When Using Internet Marketing.

footwear products through Europe, United States of America and Asia Pacific. With 700 employees at its three sites in

Footwear International is a multinational manufacturer and marketer of footwear that has 83 companies in 70 different countries. One of these locations is

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

A lot of interactive multimedia content is now delivered through the Internet. For example ‘Subway’ can use a PowerPoint presentation about their good quality ready-made food and send it to subscribed customers on email which will update their knowledge about ‘Subway’ new products and add to that guide them with the right food if the customer has allergies etc. This can be an external source because other business can use ‘Subway’ information about their products and improve on it which could make ‘Subway’ lose its customers because of their rival organisations excellent market research. An advantage on web based is that it helps the business to store information on their website. Customers get to know more about the business when they visit a business website. Web based information shows them the price of an item online and where to search for items, however frequent system breakdown can be a disadvantage to web based information because when it happens, customers or the business cannot access their website which can lead to decrease in sales.

The Footlocker commercial concluded with showing the new Nike shoes and shirts with a statement titled with, “Just go to Footlocker.” This commercial’s persuasion techniques were utilized appropriately and successfully. From begging to end it was amusing and gave a great visualize as to what the new gear looks like considering that they were both wearing it. The main audience would enjoy this commercial and would shop at Footlocker since these two are great role models of the basketball

Second major competitor of Dick’s Sporting Goods is Foot Locker. According to Yahoo Finance, the company is an American sportswear and footwear retailer based in New York, New York and was founded in 1974. The company operates as a retailer of athletic footwear. Foot Locker sells more athletic shoes than any other retailer in the U.S. As of January 28, 2012, it operated 3,369 stores in 23 countries including North America, Europe, Australia, and New Zealand. The company employs 13,080 associates as of 2012.

Our interim report will discuss the company background, as well as financial ratios for Foot Locker when compared to Finish Line since Charm City Run’s financial ratios are not public records. We discuss strategic resources for Charm City Run, one being its organizational structure and its exceptional customer service. We will also discuss a possible opportunity for Charm City Run to expand their target market into a broader shoe market for consumers beyond the athlete industry. We go into detail about how the threat of substitutes poses a threat in our industry and possibly affects our opportunity for growth. Our appendix and references

Foot Locker Retail, Inc. is an American footwear and sportswear merchandiser that was established in 1974, but founded as a separate corporation in 1988. Foot Locker’s headquarters is located in Midtown Manhattan, New York City and operates in 23 countries worldwide with over 3,000 stores located throughout the United States, Canada, Europe, Asia, Australia and New Zealand.

Foot Locker is one of the top competitors in the athletic shoe industry. Foot Locker Inc. accounts for a market leading 40% of industry revenue (IBISWorld, 2014). Foot Locker’s first retail location was opened on September 12, 1974 in City of Industry, California. Initially a subsidiary of the F.W Woolworth Company, Foot Locker Inc. has since becoming the successor corporation to its former parent company, and now operates approximately 3,450 retail locations under its different brands (Footlocker Inc., July, 2013). They compete with other athletic shoe stores like Adidas and Nike, as well department stores like Target and Wal-Mart. Since 1974, Foot Locker Inc. has launched different brands, namely, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs, and Eastbay, to cater to consumer demographics, and adapt to changing consumer preferences.

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

Mr. Johnson I am very disappointed in your company. Footlocker gave me poor customer service by not providing a service that was guaranteed with my extra payment. I would like my

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

The new technological advances have made it easier for even small time stores to come out with some unique idea like designing your shoe online. For an example, Customix offers 3 billion

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.