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Characteristics Of Machiavelli

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Furthermore, doing good sometimes will bring benefits for you. According to Machiavelli, “A prince, therefore, need not necessarily have all the good qualities I mentioned above, but he should certainly appear to have them. I would even go so far as to say that if he has these qualities and always behaves accordingly he will find them harmful; if he only appears to have them they will render him service. He should appear to be compassionate, faithful to his word, kind, guileless, and devout. And indeed he should be so” (57). Machiavelli points out that princes who have had a great achievement “have been those who have given their word lightly, who have known how to trick men with their cunning, and who, in the end, have overcome abiding by …show more content…

The corporate social responsibility is “the company’s strategy, based on the assumption that business is responsible for the society within which it operates” (Gheribi 64). Corporate social responsibility has become an essential initiative in today company because it not only can benefit the society, but most importantly, it can “drive companies to succeed in business by increasing sales volume and brand awareness and also added advantage over their competitors” (Gheribi 64). McDonald’s stakeholders, including employees, customers, communities, and environments, have a great influence on the company, thereby McDonald’s implements all sorts of corporate social responsibility programs to satisfy its stakeholders’ interests (Gheribi 71). McDonald’s places high priority on its employees. It provides career development and fair compensation for the employees in order to meet their interests (Gheribi 71). In addition, McDonald’s cares about customers’ health. It then pays attention to its food quality, making sure that customers will always have safe and healthy food (Gheribi 72). What is more, McDonald’s also performs corporate social responsibility for the community. In 2012, the company offered an online platform, “What makes McDonald’s”, to allow the public’s engagement (Gheribi 73). Additionally, the Ronald McDonald House Charities was established to provide resources and financial support for families in need (Gheribi 73). By now Ronald

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