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Kroger's Csr : The Evolving Practices Around Corporate Social Responsibility

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Overview of Kroger’s CSR
The evolving practices around corporate social responsibility (CSR) provide dynamic, and complex opportunities for business. Overall, businesses are modifying their core purpose from creating shareholder profit toward creating shared value across their stakeholders, with shareholders being only one of the many stakeholders. This paper analyzes the 74th ranked 2014 Fortune Global 500 Company Kroger. Kroger started in 1883 as a local Cincinnati, Ohio grocery store, and has expended to be the second largest retail grocery store in the United States, and fifth largest in the world, owning retail food and drug stores, jewelry stores, and convenience stores in the United States (Kroger, 2015). Kroger remains headquartered in Ohio. An overview of Kroger, and specifically Kroger’s corporate social responsibility (CSR) strategy and implementation will be discussed, followed by a strengths, weaknesses, opportunities, and threats (SWOT) CSR analysis informing a concluding plan to enhance Kroger’s CSR maturity. Kroger’s business principles of service, selection and value were established from the very beginning of for the company (Kroger, 2015). Kroger CEO, Rodney McMullen started as a part-time store clerk and rose through the ranks to become CEO in January 2014 (SEC, 2014). Rodney McMullen tailored Kroger’s mission to “I, you, we make a difference” in Kroger’s sustainability report (Kroger, 2014). Kroger is classified as a retail-grocery store Global

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