ASPCA Advertisement Analysis

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

The final step in an advertisement is the logos, this is when the advertisers are able to show the logical appeal to their company. This means that they know most people will do some research to see how they stand out from others. The ASPCA is a charity that wants prevention of animal cruelty and meaningless accidents to the animals, to do this they have several links that from animal poison control, pet planning, dog and cat care, so pets can be properly cared for. They even advertise for pet insurance, which they feel is a logical idea for pet owners, because they believe if pets have insurance they will have better care, and when they have better care they will not be neglected.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

Every 60 seconds an animal is abused. Dogs, cats, horses, and many other types of animals are being neglected and tortured everyday, yet resulting in few and minor consequences for the perpetrators. Animal abuse is prevalent in the United States and has been an ongoing issue since the 1970's, and prior to. Society as a whole has chosen to avoid the facts and arguments about animal cruelty, because to some it is seen as acceptable and typical. It becomes much more frowned upon when people actually see the results of the cruelty, especially in the media.

Today the world is made up of many groups fighting for the same basic right: equality.Yet, the ones who are unable to voice their opinions or speak their minds are left in the dust and at the whim of others opinions. Millions of animals all around the world are being neglected, tortured, abused, and all for the benefits of the human kind. However, there are individuals and organizations who are determined to make a change for these helpless animals such as: Peta, American Society for the Prevention of Cruelty to Animals, Food Empowerment Project, and the list continues. Although, these animal activist groups are breaking boundaries that have never been broken before, there is still an argument for animal cruelty. The fight for animal equality is no different than the fights amongst our own kind. Nevertheless, many

The Animal Rights movement has become a household name for many families. Whether it is from television, news, or firsthand experience, most people are familiar with the Animal Rights movement and their many different goals. It is important to keep in mind that the Animal Rights movement has many different goals in which they are set on achieving. There are many misconceptions when it comes to the Animal Rights movement and the most important would be that many don’t know the difference between animal rights and animal welfare activists. Animal Right’s activists are aiming to see animals treated equal to humans, based on recent studies that have concluded they have similar psychological and physical responses to discomfort, pain, and stress. Animal welfare activists aim more or less to ensure the just and humane treatment of animals, whether they are wild,

From the Large text to the smallest text and the overall image, inspires the audience to take action. By saying, “STOP ONE. STOP THEM ALL.” it educates the audience by informing them that they can truly save and make a difference to the animal kingdom. The actual process of saving these animals may seem hard and long, but the creators of this Ad wants the audience to get involved and take the action of trying to at least help a bit. It’s important for the viewer to see that the primary image maintains its interest. By assuming that these animals need help (which they do), so the creators show you how by showing the harsh image and why by using the large wording. The overall image makes the simple message that these animals need help. By using sympathetic emotions and affects it shows the audience the true sadness behind the image, thus showing them that they should and can help these terrible actions like animal trading be

“They are sentimental beings who are clearly capable of experiencing pleasure pain and suffering. Consequently, respecting their intrinsic value entails releasing them from involuntary association with humans” (D'Silva and Turner). Animals do have emotions like every human does, equally sharing the same pain, happiness, and sadness feelings like people do. As a result animals should not have to go through painful experiences, since they can be referred to being the same as people. “The American Society for the Prevention of Cruelty to Animals (ASPCA) promotes appreciation for and humane treatment of animals, encourages enforcement of anticruelty laws, and works for the passage of legislation that strengthens existing animal protection laws” ("American Society for the Prevention of Cruelty to Animals" ). Although there are many animal being abuse, there are also organizations to help animals get the protection they need. Many organizations like ASPCA, are trying to encourage anti-cruelty laws to be put into action.Not only do animals face getting treated unfairly, they are also being illegally hunted by criminals just to get some money off of them.

At first glance, this picture seems harmless; a minor misjudgment from PeTA’s public relations team. However, upon further analysis, it is clear that PeTA is advocating for the assault, oppression, and removal of agency from women. This advertisement, with a picture of a cat laying on its back, paw outstretched to the viewer, face upside down, with the phrase, “GRAB A PUSSY!” in the design of an American flag, with the words, “Adopt a Cat From Your Local Shelter” below it, seems to have good intentions. However, when one deconstructs the imagery and meaning behind the words and image, the other meanings overshadow the importance of this message. Whether this ad had good intentions or not, this PeTA advertisement advocates for the assault, dehumanization,

PETA, People for the Ethical Treatment of Animals, is the largest organization in the world that fights against animal cruelty. Their main objective is to end animal cruelty by banning any and all industries where animals suffer the most. Animals are not only used in the food industry, but in many others as well; clothing, experimentation and entertainment. PETA believes that animals’ lives are just as important as any human being’s life. They encourage vegetarianism by inspiring others to believe that animals have thoughts and feelings just as humans do, therefore implying that animals should be treated like humans. They post videos and other links supporting their fight for animal rights and give examples and stories of how animals are abused

Animal welfare groups such as, The American Society for the Prevention of Cruelty to Animals (ASPCA), the Humane Society of the United State, and many others have been around for many years and they have been standing up for animals and they have definitely made progress in animals having rights Leepson 1). There are tons of footage and evidence online, commercials, and people that protest in the streets in front of animal testing companies (Leepson 1). All these acts cause this issue to be more known by the public. The more that media takes over controversial topics, the more these topics will be discussed (Leepson 1).

Corporations and research laboratories have conducted many harmful acts on animals. Some animal rights groups have fought to stop these parties they include the People for the Ethical Treatment of Animals, the Animal Liberation Front, PAWS, and the American Society for the Prevention of Cruelty to Animals Suffering and Exploitation and Trans-Species Unlimited. There are various different tactics used by these animal rights groups. They range from raising awareness, to lobbying to public demonstrations, against institutions which have taken advantage of helpless animals. Public demonstrations were the most effective.

PETA is an American organization with headquarters in Norfolk, Virginia started in 1980 with the aim of protecting animal welfare. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in the clothing trade, in laboratories, and in the entertainment industry. They also work strongly against abuse of domestic animals and stray animals. PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. PETA brings to the attention that all animals are capable of suffering and go through pain just like human beings and their lives needs to be protected. PETA believes that all people should try to stop animal abuse whenever and wherever they can. Since 1980, PETA has campaigned to establish a global society in which humans consider the lives of animals and put an end to their suffering.