Arms Of An Angel Ethos Pathos Logos

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

Throughout his speech in Act 3, Mark Antony uses Pathos, Ethos, and Logos to subtly convince the commoners to turn against the conspirators. He uses Ethos, or the ethical appeal, many times throughout the speech, most notably in his first line; “Friends, Romans, countrymen, lend me your ears!” He is attempting to make himself seem more honorable from the very beginning of his speech. Throughout the rest of the speech, he constantly questions Brutus’s Ethos. Brutus, who was believed to be honorable, had not been questioned on what he said until Mark Antony began to contrast his word to Caesar’s.

“In the arms of the angel, Fly away from here, From this dark cold hotel room and the endlessness that you fear” (McLachlan, 1998). These words are instantly remembered by many people from the 2007 ASPCA commercial. This song is known for being associated with sad and heartbreaking events, and paring it with animal cruelty would release a surge of emotions in the audience, which is exactly what the creators of the ASPCA commercials were targeting. ASPCA (The American Society for the Prevention of Cruelty to Animals) is a non-profit organization created to receive monthly donations in order to save the lives of innocent animals being abused and neglected (ASPCA, 2014). The commercial is trying to persuade animal lovers and pet owners to donate to the ASPCA to help support the means to prevent animal cruelty. From the heart-wrenching pictures of abused animals, to the slow and sad music, the ASPCA uses a variety of narratives to create an advertisement that almost anyone with a heart can’t resist to act upon.

This paper analyzes the types, forms, and effectiveness of the author's use of pathos to evoke emotion from their audience to persuade them to support the purpose of their message. Defined in the course pack as "using emotion to persuade" (Heasley et al. 128) pathos is a technique rhetorists use to garner an emotion response from their audience through one of four methods. These five methods are word choice, vivid examples, personal experience, scare tactics and sensory details; authors can employ these methods individually or in conjunction with one another to invoke a pathetic response from their audience.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

The first use of rhetoric that is seen is at the start of the commercial. The commercial opens by simply showing the symbol for the Humane Society of the United States, which is the shape of the United States made up of animals. It then shows the animals being rescued by the teams of people that work for the HSUS. Every worker is wearing a shirt with the HSUS logo on it. Opening up with their symbol, and showing the pictures and videos of the recues with workers wearing HSUS attire establishes their good use of ethos. When a person watches this commercial, they see that the Humane Society of the United States is an organization that is built around the belief that animals want, and need to be cared for and loved. It

What comes to mind when you hear the song “Angel” by Sarah McLachlan? Do you get teary-eyed and change the channel like the musician herself? When I hear this song, the first thing that comes to mind is a bunch of wide-eyed mistreated puppies and kittens. Who is behind these television ads, if you don’t already know? The answer is the ASPCA. The American Society for the Prevention of Cruelty to Animals, was the first humane society to be established in North America back in 1866. The organization’s goals and mission statement is “to provide effective means for the prevention of cruelty to animals throughout the United States,” (The American Society for the Prevention of Cruelty to Animals). This non-profit organization’s focus is to get pets

While trying to widen their reach to more people and raise their credibility, the ASPCA uses singer, Sarah McLachlan, as their narrator which spreads their audience range and adds a face to their cause. Using Sarah McLachlan as narrator and as a supporter, the ASPCA builds their credibility by giving their audience a face that they can recognize and trust. The fact that the commercial says she is a supporter will also make more people want to become supporters themselves by building trust between their organization and the audience. Not only did they use endorsement to try to build their credibility, but they also uses several scenes of depressed looking animals. With the fact that animals cannot fake their emotions, showing these scenes ultimately reinforces that the animals need the audience’s help for a better life. Within some of these clips, it shows a few more people such as a cop and veterinarian helping the animals which allows the audience to see what kind of help will be provided if they were to

Disasters like earthquakes, tornados, and hurricanes happen almost everyday. It takes help from first responders to get those in the disaster area to safety. But this puts the lives of who perform rescue missions at risk as well. In the November 2014 issue of Popular Mechanics magazine, Davey Alba’s article, “A Robot for Any Disaster,” is unsuccessful in convincing the readers of this idea through the limited use of pathos and redundant use of logos.

“The greatness of a nation and its moral progress can be judged by the way its animals are treated” quote by Mahatma Gandhi. Over 115 million animals are killed in laboratory experiments worldwide for drug, cosmetics, chemical and food testing every year. Nowadays, advertising agencies against animal abuse are deciding to use shocking tactics to get their point across about ending animal cruelty. There are several advertisements that address different types of issues, but at the end of the day all they are trying to do is to give a voice to the voiceless, the animals. In order for these agencies to get the ability to manipulate and the full attention of the audience they need to use the most common persuasive strategies. Those persuasive strategies can also be known as the rhetorical tools of persuasion, which are the appeals to pathos, logos, and ethos,

If you have ever seen an ASPCA or BCSPCA commercial, then you know how it pulls at your heart strings, especially if you are an animal lover like I am. I remember my niece watching this ASPCA commercial about a year ago and she just burst into tears, and wanted to go adopt all the pets. Yes, they are sad, but to me they are getting their point across. Sarah McLachlan is grabbing the viewers’ attention with her music and then tugs at your heart with the stories of neglect and abuse. Their intention is trying to persuade the view to go donate so they can continue to rescue animals. I believe they are successful in their intentions.

The visuals that this organization is using are the kind of images that show their audience what kind of animal abuse is going on in our world and how ASPCA is helping these animals. With the visuals of neglected animals comes strong emotion. ASPCA chose to use visuals that tend to get more people involved. It gets the community even more involved and even more willing to donate. The visuals get more people to talk about ASPCA and how they are helping animals nationwide; this raises the number of supporters and potentially the number of donations, whether it is monthly or a one-time-thing. In addition, in between every few photos was the donation button, allowing viewers to act on impulse and donate while all the emotions and pictures are fresh in their minds. For example in Figure 2 a puppy is in a cage that is obviously lacking any kinds of bedding and the cage is dirty. The puppy has a dirty coat, is huddled in the corner of the cage, and is wearing a scared/sad expression. On the other hand, in Figure 1 an ASPCA veterinarian is doing a check up on a puppy after being rescued. Figure 2 gives of the emotions sadness, anger, and sympathy from the viewers and Figure 1 gives off the emotions of happiness and relief. When these emotions are combined it drives the viewer to donate and help support the ASPCA cause. The ASPCA’s use of images on their website is a fantastic way for their

People for the Ethical Treatment of Animals (PETA) is an animal advocacy organization who are dedicated to spreading awareness about animal cruelty. They believe that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA was founded in 1980 and has become the is largest organization of its kind in the world. They are a non-profit organization, and therefore, instead of selling products, they use their mass amounts of supporters in order to fuel and fund their continuously criticized and controversial advertising campaigns. (Salva-Ramirez, 1997) The reason their campaigns are often criticized, is due to their often sexual, graphic, and offensive nature. In this paper, I will be exploring the rhetoric used in PETA’s campaigns, and discussing how their controversial content influences

The use of text and speech in this ad suits the advertisement so that you feel like you don’t know what is happening. The little amount of text at the end saying “you would never abandon a child. So why are we abandoning thousands of pets each year”. Makes it seem that you need to do something especially when that slide is followed by a call to action that says “help us stop animal cruelty. Text “help” to 78866 to donate £3” this is saying that if you do this it will help the RSPCA save more animals to be adopted by people that will care for them. The piece of text saying “you would never abandon a child” is telling you that you need to give an animal the same love you would give a child.

It took over half my screen, and depicted a puppy with the saddest look on its face, behind a cage door. This add was asking for 60 cents a day to help rescue animals in distress. It was funded my the ASPCA, and wanted you to make a monthly gift of money to their cause. This ad and others like it obviously use the fallacy (appeal to pity) to the public. The sadder the commercials the more money they make, because no one wants to see an animal suffer. What they don't tell you is your donation of 60 cents a day adds up to over 200 dollars a year, which is quite a hunk of cash.