Milestone Two MBA645

Tom is a business owner that has just asked his team the question, “What do we do best?”  Which of the four marketing management philosophies is Tom using?   Question 2 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors

Step 3 - Choose the target market Activity: Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a summary figure of your analysis

Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: 1. Identifying the market and motivating why you selected that particular market 2. Identify a need and motivate why it is a demand 3. What is your value proposition and why? 4. Motivate your strategy for customer attraction, retention, satisfaction and delight

Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.

The goal of any company's marketing strategy should be to retain customers. It is crucial to provide an explanation and two examples of companies that have used this tactic.

Identify a trend/development which you think will have a significant impact on marketing strategy in the next ten years. Drawing on theory and concepts discuss the specific impact this trend/development will have on particular aspects of marketing management, and/or our ability to understand and research consumers.

1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE.  Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors  please use 2 for business processes and 2 for customer experience

Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks

This is a marketing topic... Determine,  how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?

When designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value proposition

Which metric would you select and use to determine the value of long-term customer relationship in an organization? Why? Customer Lifetime Value (CLV); Customer Acquisition Cost (CAC); Customer Satisfaction & Retention; Net Promoter Score (NPS) or Number Of Customers?