Quiz 10
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Warm up quiz 10 Which of the following is considered an intangible attribute of a product? Quality of materials used v Status associated with ownership Colors offered Physical weight of the product Accessories available is a composite measure of the amount of effort a customer expends, the level of risk associated with the purchase, and buyer involvement in the purchase. Specialty purchases Preference Convenience Buyer orientation Buyer behavior is defined as perceptions about a brand as reflected by brand associations that consumers hold in their memories. ¥ . Brand image Brand equity Brand value Branding Brand awareness Which of the following BEST describes a global brand? A brand created by a global company to meet the needs of a local market. v A brand that has the same brand identity throughout the world. A brand that has found success in a single national market. A brand is the same thing as a global product. A brand that is offered to several segments.
The internal motivation driving demand for status-oriented products is based on which of the following levels of Maslow's needs hierarchy? Safety Physiological ¥ Self-esteem Social Self-actualization McDonald's and Coca-Cola have focused on which of the following needs to create global brand franchises? Social and safety Physiological and safety Esteem and self-actualization Safety and esteem vy Physiological and social In some product categories, marketers can charge premium prices for imported items because of differences in currency imported items are of higher quality the actual cost of product is higher of consumer perception of foreign superiority of distribution costs Why do Chinese consumers prefer products from Germany, Italy, and France to "Made in China" products? .4 Products made in Europe still carry a great appeal as symbols of success. Chinese products are of low quality. Chinese products are more expensive than imported products. The Chinese want to take advantage of new accessibility. Chinese products are too expensive or ostentatious.
is a strategic alternative that uses almost no product or brand adaptation for global distribution. Product-communication adaptation (dual adaptation) Product-communication extension (dual extension) Product extension-communication adaptation Innovation Product adaptation-communication extension Which of the following is the strategic alternative where both the product and at least one of the promotional elements are adapted for a particular country market? Product adaptation-communication extension Product extension-communication adaptation Product-communication extension (dual extension) Innovation ¥ Product-communication adaptation (dual adaptation) Which of the following is a type of innovation that could be described as a "game-changer"? Line extension innovations Dynamically continuous innovations Platform innovation Continuous innovations ¥ = Discontinuous innovation In which of the following innovation categories do products share certain features with earlier products while incorporating new, added-value features? - Discontinuous innovation vy Dynamically continuous innovation Continuous innovation Disruptive innovation Product transformation
QUIZ10 Some consumers flaunt their wealth or status by buying expensive products that others will notice. The marketing term for this is ® A. luxury badging () B. status symbols () C. status seeking (0 D. admiration-based () E. premiumisation Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted product? () A. Product-communication extension (dual extension) () B. Product-communication adaptation (dual adaptation) (0 C. Product extension-communication adaptation ® D. Innovation () E. Product adaptation-communication extension The internal motivation driving demand for status-oriented products is based on which of the following levels of Maslow's needs hierarchy? () A. Self-actualization () B. Physiological (0 C. Social ® D. Esteem () E. Safety Why has the warranty program been important to Hyundai sales in the U.S.? () A. The warranty justified the high cost. () B. Hyundai's warranty program received media attention. (@) C. Korean cars were initially perceived as cheap. (0 D. Americans won't buy cars without a warranty. () E. Competitors don't offer warranties.
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Related Questions
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