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Experiment One Customer Development and Market Research 【Introduction】 In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems. Module 1…

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

10. Bang-western Lines” is an e-commerce phenomenon: Its ladies and kinds wear are sourced and produced in Bangladesh with a touch of western fashion into Bangladeshi outfit and sold only via the web internationally. The products are very comfortable, western and trendy with a fervent fan base in Bangladeshi Canadian and American. The CMO “David Ronald” says its business has doubled in last 3 years. The company’s products routinely sell out and can be back-ordered for weeks and it was decided last year to open 2 big outlets to showcase and sell in America and Canada. They have recently launched a new product which is designed, produced and positioned as the primary product for upcoming Eid and promotional theme of this products is “ Chad Rate Deshi Shaje ..Bongo Hoodie Saree’r Shathe .” with “Bongo Hoodie” this is a concept to launch Saree with the Hoodie .They have targeted to sell this product to the western market with a reasonable pricing mainly for the Bangladeshi’s who wants to…

Based on a scenario of lifting severe travel restrictions after three months, IATA reported thatpassenger demand in 2020 in the Asia Pacific region to be reduced by 35%–45%, with a combinedrevenue loss of $88 billion. Fighting for survival, airlines “would need financial relief urgently tosustain their businesses through this volatile situation,” said Conrad Clifford, IATA’s RegionalVice President, Asia-Pacific.Looking back in history, the airline industry has always bounced back from every crisis it hasexperienced. After the 2003 SARS outbreak, which caused Asia Pacific airlines to lose $6 billion,travel returned to normal within nine months. One glimmer of hope in the midst of the coronavirusdevastation was the oil price war between Saudi Arabia and Russia. In January 2020, crudehovered above $70 a barrel. By March, it fell to $30. This would be a tremendous lift for airlines,because fuel burn was one of their biggest expenses. While the weak players were washed out bythe virus,…

SWOT Analysis Uber Ridesharing Threats What are the tactics that competitors use to pursue customers? What are the strengths of the company's biggest and or emerging competitors? In what ways are the competitors' products or services superior to the company's offerings? How are competitors likely to respond to any changes in the way the company markets? Is the company behind in adopting new technologies for marketing? Describe any ways in which international competitors are taking away market share? What do customers dislike about the company? Describe and analyze if market demand is decreasing?

Procter & Gamble (P&G) Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectively implemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its…

the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years.  The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1     What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?

The SEED Foundation partners with urban communities to provide educational opportunities that prepare underserved students for success in college and beyond. SEED’s innovative model integrates a rigorous academic program with a nurturing boarding program, which teaches life skills and provides a safe and secure environment (2016).  The District of Columbia College Success Foundation. We provide a unique integrated system of supports and scholarships for underserved, low-income students to finish high school, graduate college, and succeed in life (2018). PeerForward transforms the lives of low-income youth by connecting them to college and career through our innovative program, PeerForward. The PeerForward Methos guides students to make postsecondary education plans by tapping a resource found in every single high school in the nation: influential students (2018).   Based on these statements:   a. How are their missions different? b. What metrics would you use to measure each…

Procter & Gamble (P&G)Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectivelyimplemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its market…

(BUSINESS STRATEGIC TO CONSUMER NEEDS) A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case) Explain the Competitive Threats Acting on the Digital Business from the "The Generic Strategy Process Model". Identify the ideal customers for target buyer and explain why?  Demographic Psychographic Technology use

Explain Apple's CRM as an explicit strategy on one hand to increase revenue and profit and the other to increase customer satisfaction.

WordCount - 1200   Nestle Infant Formula Case Study Solution Corporate Social and Environmental Responsibility. It is often challenging to strike a balance between corporate social and environmental responsibilities, and shareholder interests. Examine this statement by analysing the dilemma that Nestle once faced in the marketing of infant formula.

2A Tesla's vision is to "create the most compelling car company of the 21st century by driving the world's transition to electric vehicles," while its mission is "to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.

Step 1: Brief overview Emergent strategy is characterized by flexibility, adaptability, and continuous learning, which aligns well with the challenges Tech Products Inc. is facing in the rapidly evolving technology industry. This strategy emphasizes the importance of being responsive to changes in the external environment while leveraging internal capabilities and resources effectively Step 2: Explaining the strategies How Tech Products Inc. can implement an emergent strategy effectively to address its current challenges and achieve its objectives: Continuous Environmental Scanning: Tech Products Inc. needs to establish a systematic process for monitoring and analyzing changes in the external environment, including shifts in customer preferences, technological advancements, regulatory developments, and competitive actions. This involves leveraging market research, competitor analysis, and trend forecasting to identify emerging opportunities and threats that could impact the…

4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints. Four approaches to rise the short period profitability of the business: Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product•Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company.•Approach 3: Running Fear of missing out on campaigns to create the demand•Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly. For each of the strategies that you have outlined suggest how Mr. Grant mightproceed to evaluate these strategies.

Industry Situation and Company Plans: Starhub Ltd   1. What is the situation of the industry in which this company functions? What does this Company's future look like? (Minimum 200 words | Maximum 300 words)   2. Walk us through the company's products and services. Do you think these products and services will be capable to keep this company be successful in the new normal? (Minimum 200 words | Maximum 300 words)

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

help me answer all questions and get some understanding.  Vodafone has one of the world’s largest mobile communications networks, with 83,900 employees serving over 370 million customers across more than 30 countries. With 2,200 retail stores and a further 10,300 branded franchises throughout the world. Vodafone products include messaging services for businesses and consumers, smartphones, mobile handsets and tablets. .  Its current strategy is aimed at increasing the ‘average revenue per user’ through offering more and more added value mobile services. Detlef Schultz, winner of the 2011 Procurement Leader Award, was brought in to be the Global Supply Chain Management Director and chief executive officer of the Vodafone Procurement Company. His role was to not only manage the complexity of the procurement and supply chains for both goods and services but also fundamentally transform several fragmented supply chains into a single global function. The Vodafone Procurement Company was set…

（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE. Assessment length This report is limited to a maximum of 2000 words,（Sydney supermarket）

Ansoff matrix about new carbon fiber 3D printing bicycle company ( entered Europe & Asia pacific region during market simulation quarter 1-8)

Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.

All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r

Internal Drivers • Profits & Revenue • Mission • Vision • Political Environment • Ethics & Corporate Social Responsibility • Corporate Culture External Drivers • Innovation/Change • Market Shifts & Creation • Taxes & Regulations • Customer Needs • Technological Advancements • Globalisation • Competitors Question Clearly identify and discuss three (3) internal and three (3) external drivers, which Peter needs to consider as part of his strategic planning exercise relative to the case presented. Information from the scenario must be included to support the discussion Please see attachment with scenario

Based on - Xiaomi: Designing an Ecosystem For the "Internet of Things" -,  Q1 - What are Xiaomi's main challenges? Is the Ecosystem model the best way to address these? Q2 - How does Xiaomi's Ecosystem model compare to traditional models of corporate venture capital? Does Xiaomi's model make sense? Why or why not? Q3 - Should Xiaomi enter the retail store space? Why or why not? Should it pursue a flagship store model or pursue a program requiring hundreds of stores?

XYZ food Co is getting into toffees & the market size for Toffees in India was Rs 450 Cr & growing @ 10% PA in 2018. Which sales forecasting method would be used by the Co & why?

a)What is the WorldCom scandal? Briefly explain it in your own words. (150 words) b) Choose a company of your own choice such as Woolworths, Coca-Cola, Target, McDonald’s, etc., now go to their website and research their sustainability reporting. Briefly discuss a minimum of three actions, which are part of the chosen company’s sustainability report. (250 words) Please provide answers brifley:

Q1 Pinterest app defines its purpose as “a tool for collecting and organizing the things that inspire everyone in the world.”what does this statement represent??? A-Strategy B-Operational Plan. C-Mission D-Vision E-Procedure

What are the key problems that BreadTalk faces?  Hints: - The key problems may be categorized into industry- and company-level factors in both markets