Pinterest app defines its purpose as “a tool for collecting and organizing the things that inspire everyone in the world.”what does this statement represent???
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- UCTIONS: Create a fictitious organization related to the tourism and hospitality industries such as travel agency,This organization should have a NAME and a set of VISION, MISSION, and VALUES. Assume that each 6 members of your group takes a top management position in your organization. As the organization's top management, the group is tasked to come up with strategic goals and objectives. Make sure to align the goals and objectives to your VISION, MISSION, and VALUES. Use the SMART Goals Framework in coming up with your goals and objectives. SPECIFIC, MEASURABLE, ATTAINABLE, RELIABLE AND TIME BOUND. DEFINED EACH SMART OBJECTIVES TO THE GOALS OF THE TRAVEL AGENCY.124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.Topic: You must prepare a basic business plan for a small or medium enterprise (SME) that is either (i) hypothetical (that you envisage) or (ii) operating in real-life (with which you are somewhat familiar with). Objectives: To design the fundamentals of a business that is viable (i.e. profitable) and to ensure and demonstrate this in as many aspects of the project as possible. The following conditions must be met: - Overview: Summarize key background information about your company; explain its main purpose and aims. - Products or services: Describe your main products or services. Why could they be unique and appealing to consumers? - Target market: Is there a clear (medium or long-term') demand for it? Is it worthwhile to start dealing with it at all? Competition: What are some of the drivers of competition? What are some strengths and weaknesses of your competitors? Site selection: Some fundamental geographical and economic advantages and disadvantages of the chosen site should be…
- Strategic leadership can also be defined as utilizing strategy in the management of employees. It usually requires the following with the exception of O a. a list of possible risks O b. a vision Oc. a mission O d. a set of goals strategy or plan Oe.The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at AIHanaFoods that generate actionable marketing insights represents a[No] Select one: O a. strategic planning system O b. marketing information system Oc. product mix O d. enterprise planning systemInstruction: THERE ARE SUB-TOPICS IN EVERY CHAPTER. PLEASE MAKE REACTION/REFLECTIN IN EACH TOPIC AND ITS SUBTOPICS. B. An Overview Strategic Green Planning 1.Green Marketing Planning 2.Incorporating a Green Perspective into a Mission 3.Delivering value to all stakeholders 4.Factors of environmental needs development
- 1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goodso Site 3 4 (8 of 20) 5 6 13 12 11 10 9 8 7 14 15 19 18 17 16 20 The acronym PESO is linked to what stage of the strategic communication plan O Research O Planning O Implementation O EvaluationChoose the best ANSWER 1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe? Developing the mission statement Situation analysis Marketing strategy Marketing implementation 2- Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)? Increase sales per square foot by 5% in the next 6 months. Get a 25% market share. Increase profitability. Get more people to try our new product. 3- Which is most true about marketing? Marketing should be an organization-wide focus on customers. Marketing is most effectively thought of as an organizational department that just handles advertising and sales. Marketing is only used to take advantage of people. Marketing can only be used for tangible products. 4- Which is the best example of using the…
- 20 - What concept explains what a business wants to be?A) TargetB) MissionC) StrategyD) PurposeE) VisionA. Describe the features of extended enterprises?B. Discuss the need for IS planning?C. Identify the objectives of IS planning?Learning Activity - Marketing 2150 Spring 2020 Chapter 15- Bringing It All Together Growth Strategies: Where Do We Want To Go? In this learning activity, we will develop skills related to describing how strategy is developed at the corporate, business unit, and functional levels in an organization. Knowing where the organization is at the present time enables managers to set a direction for the firm and allocate resources to move in that direction. Two techniques to aid in these decisions are the (1) business portfolio analysis and (2) market- product analysis. The Boston Consulting Group's (BCG) business portfolio analysis uses quantified performance measures and growth targets to analyze a firm's business units (called strategic business units or SBUS by BCG) as though they were a collection of separate investments. Read the mini case study below and respond to the questions that follow. If in 1997 a customer had been charged a late fee of $40 for a VHS tape of Apollo 13, what might…