MBA 699 4-1 Report

Story:Qualco a retail luxury Furniture Company has recorded its second year of loss in the 12 years it has been in business. Every business desires to sell its product and services to the market with the least expenditure/expenses being generated to do so. Without adequate marketing, a business cannot compete in the marketplace, businesses must know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.  Qualco has not changed their marketing model in the 12 years since they began their operations. However, since they entered the market 2 other businesses have opened offering similar products. Qualco's administration Team has hired you an Organizational Learning Guru to guide them through the process of identifying how they should reverse their unprofitable trend. Their next alternative is to shut down their operations. QuestionUsing the Steps to Problem Solving, create an overview of Qualco's situation.…

THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.

139) If a company has a small portion of the market share but the industry has market growth where would it fall, and what strategy it should follow under the BCG matrix? a) It would be a question mark and the corporate office should invest capital in this business because it is growing so that mean it will likely continue in the future b) It would be a question mark and the corporate office should decide what is best for their company, whether it be allocating more resources to invest in this business or divesting the business due to the low market share c) It would be a question mark and the corporate office should divest this business because of its low market share d) It would be a question mark and the corporate office should strategize an exit plan because the future is uncertain, so it is better to exit and invest in a more pr

Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including Walmart (Walmart + two more companies). Provide analytical comments on matrix results and four (4) factors, and cite sources in the APA format. Please submit CPM in excel. Create a Market Positioning Map (MPM) for Walmart and at least its two (2) significant competitors (the same competitors that you use in CPM can be used for MPM). Discuss the consumer perception of Walmart's products, services, and marketing strategies. Provide analytical comments on matrix results and sources in the APA format. You may submit MPM in word, excel, PowerPoint, or any other form. Complete the External Factor Evaluation (EFE) matrix with ten (10) opportunities and ten (10) threats. Provide analytical comments on matrix results, three (3) options, three (3) threats, and sources in the APA format.

Suggest two distinct pieces of information, which if available, would help us, the case analysts, draw more definitive conclusions about whether launching Plain Gold Jewelry at the end of the first year was a good decision, than I have been able to do in my presentation. Please be as specific as possible in your statement of these pieces of information. For instance, rather than stating "sales data" or "more information on sales", you should state sales data for which product, for which time period, whether by monetary amount or quantity sold, etc. In other words, be as specific and clear as possible in stating the needed information but be concise as well; also, select information that managers can have access to, realistically speaking, either from existing data or from fresh market research; for instance, it might be much more realistic to expect managers to have access to "past market price trends for gold as a raw material" than to "possible changes in tax structure for the…

Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…

A development corporation purchased land that will be the site of a new luxury condominium complex. Management is considering a six month market research study designed to learn more about potential market acceptance of the condominium project. Management anticipates that, if conducted, the market research study will provide one of the following two results. 1. Favorable report (F): A significant number of the individuals contacted express interest in purchasing a condominium. 2. Unfavorable report (U): Very few of the individuals contacted express interest in purchasing a condo- minium. After deciding whether to conduct the market research study, they have the following two decision alternatives. d1 = a small complex with 30 condominiumsd2 = a medium complex with 60 condominiumsFollowing this, a chance event concerning the demand for the condominiums has two states of nature. s1 = strong demand for the condominiumss2 = weak demand for the condominiumsThe payoffs, probabilities, and…

The purpose of developing a list of strategy-related issues and problems a company faces is to enable company managers to determine the company's chances for gaining a sustainable competitive advantage, given its current lineup of company's resources and competitive capabilities and its expertise in performing its value chain activities. O help company managers identify what specific strategic actions a company should take over the next several years. O help company managers pinpoint the company's 5 or 6 best strategy alternatives for improving the company's strategy. O help managers evaluate the company's prospects for future competitive success and attractive long-term profitability in light of the prevailing competitive forces and industry driving forces. O create an agenda of items that need to be addressed in crafting a set of strategic actions that fit the company's overall situation.

Companies who want to grow their markets rely on market research to help determine consumer behavior and the most likely new potential marketplaces. Some companies design and conduct their own market research (primary research) while others choose to utilize data from existing market research conducted by other firms (secondary research).  Simulated Business Scenario Vanessa is the owner of a well-known brand of handmade decorative items such as dream catchers and candle holders. The brand, Sirrah, has a reputation for designing and selling high-quality items at premium prices.  Considering current economic conditions and the increasing influx of similar but inferior products from foreign suppliers, Vanessa is interested in expanding Sirrah into new markets. Vanessa knows she needs to research various aspects of new potential marketplaces to determine customer insights and if a new market will tolerate new competition from her Sirrah brand.  She is on a limited budget so, she is faced…

Their board of directors in 2014 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products but the board members were concerned that this would not be sufficient to sustain their growth and profits.  Some possibilities that were suggested for consideration included (1) setting up a new company to produce non-dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy “spin” such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream,  high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives. 1. Evaluate all…

123) How does awarding managers stock options help align the goals of managers and stockholders? a) If top management has stock options that become valuable at a particular price (higher than the prevailing markets price), management will b incentivized to improve company performance so the option can be exercised at the higher price b) Stock options guide managers in allocating funds for training c) If top management has stock options that become valuable at a particular price, they will be incentivized to buy and sell stocks d) This will help the managers and stockholders learn to work with each other as the managers will look to stockholders for advice on stock handling

With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…

When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…

After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.   For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:   a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.

Please solve all human expert full explanation Money Ball https://players.brightcove.net/622696559001/BJQ3kMlB_default/index.html?videoId=5766924184001 QUESTIONS:1 A) How did Money Ball change baseball by using statistical data? B). In Money Ball how did they use data to help in decision making? C) How have you used data to influence decisions? What has worked and what pitfalls have you had using data?

Statement 1: When evaluated in economic terms, a market with many customers with poor living standards will have a relatively big market. Statement 2: When evaluated in economic terms, a market having many customers with poor living standards will have a tiny market.Statement 3: A market with a significant number of consumers who have low living standards may indicate that their purchasing power is constrained.Statement 4: A market with a huge number of low-income consumers might indicate limitless purchasing power.Which of the following is true? Statements 2 and 3 are both true Statements 2 and 3 are both false Statements 1 and 4 are both false Only statement a is true Both options a and c are true what is the best answer?

Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.

Indicate whether or not the organization where you are employed engages in strategic management and planning.   If Yes, how has this benefitted the organization?  If No, give your perceptions regarding the limitations and why the organization does not engage in strategic management and planning.     Q2. Discuss briefly why ethical decision-making is essential in an organization, and the possible effects that ethical violations/unethical behaviours can have on the organization and its stakeholders.

Q3b Domod Plc is on the verge of collapse, and the main problem identified relates tothe lack of qualified staff. Explain the process for attracting and hiring staff startingfrom manpower planning to employee appraisal.   ii. Henry Gantt is said to have developed the Gannt Chart, discuss the relevance of theGannt chart in decision making. Relate your explanation to your courses for thesemester and present a diagram to show how you would apply the Gannt chart andexplain how it functions using the diagram.

Final Business Model and Strategic PlanWrite a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.Include marketing and information technology strategies and tactics.Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.Develop a 350-word page executive summary defining the new division of existing business. Share your Vision, Mission, final business model, value proposition and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.Note:…

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Explain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution

1. Analysis of Current Marketing Strategies  Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan  Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan.  Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach  Demonstrate creativity and innovation in your proposed…

Understanding the common vocabulary used in strategic management is important to theapplication of its concepts.Required:a. There are four general steps in conducting an external environmental analysis startingwith scanning of the environment. Briefly, explain all four steps. b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstratethe current strategic position of the organization and clearly indicate the strategy optionsavailable to help match that organization’s internal environmental elements against itsexternal environmental elements. c. Compare on contrast the following: i. Vertical integration versus horizontal integrationii. Divestiture versus Diversificationiii. Market development versus Product Development

Strategic management is a comprehensive process that involves planning, executing. and evaluating an organization's strategy to achieve its long-term objectives. This multifaceted approach requires a keen understanding of the external business environment, competition, and internal capabilities. Successful strategic management involves setting clear goals, formulating sound strategies, and aligning the organization's resources and actions with its mission and vision. Regular monitoring and adjustments are essential as external factors and industry landscapes evolve. Additionally, effective strategic management involves engaging stakeholders, fostering innovation, and adapting to emerging trends to ensure the organization remains competitive and resilient in a dynamic business landscape.   Question: How can organizations strike a balance between maintaining a consistent long-term strategic vision and the flexibility to adapt to unforeseen changes in the business environment?