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A. Which countries would you recommend for Haldiram’s to target for its restaurant and packaged foods business and why?
B. What overseas market entry strategy do you recommend and why?
C. Would Haldiram’s products also require any adaptation for global business & if so, why?
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- In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdlesAdvise a business in your country with a locally produced product on how to adapt it to a global market. Which strategy would you recommend? (AACSB: Written and Oral Communication; Reflective Thinking)As a marketing consultant hired by a local company in your country, you are asked to give advice to the company since their goal is to launch their product into an international market.(a) What are three (3) major decisions in international distribution that should be undertaken by global marketers and how can companies optimize the most cost-effective ways to get their product to the end-user in the least amount of time. (b) Discuss the role/s that an Integrated Marketing Communication approach would play in the global company's promotional strategy.
- Assume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?Are marketing practices regulated in your country? What harmful impacts do certain marketing practices have on competition in your country? (AACSB: Written and Oral Communication)4. List five examples of information that International Marketing Team seeks to find in the Balance of Payments accounts.
- London’s Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as politically preferable to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. These two examples show how religion can have an impact on marketing and please share ability to think globally and act locally can be source of competitive advantage. Justify the above statement with arguments.Discuss the three ways to enter foreign markets. Which is the best? (AACSB: Written and Oral Communication; Reflective Thinking)12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?
- Explain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s management team has contacted you as a team of Chief International Marketing Consultants to design a global marketing program. They have asked you to respond to their situation by selectively targeting Beijing OR Shanghai in China, two cities with high population densities, where sales might be very strong. The brand already has a strong online presence, www.gap.cn, which serves as an alternative channel with a potential reach of several hundred million consumers.A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make? What advantages does this globalization of its products give the company? In what other ways has technology helped speed this globalization? B. Write a 5-paragraph essay on the influence of social media on our lives and its relevance to how information is shared among us nowadays. No restriction on the number of words.