1. The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837. P&G is offering multiple products in Pakistan which includes Pampers, Ariel, Head & Shoulders, Vicks and much more. They offer their products in different sizes, quantities and varieties all around the world and have different marketing strategies for different products in different countries. a) Procter & Gamble Company is using which kind of an International strategy? Explain your reasons why? b) How Procter & Gamble Company management process will work in Pakistan? Explain each process in detail. c) How Procter & Gamble Company can tackle cross-cultural risk in Pakistan when it comes to marketing different products
1. The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837. P&G is offering multiple products in Pakistan which includes Pampers, Ariel, Head & Shoulders, Vicks and much more. They offer their products in different sizes, quantities and varieties all around the world and have different marketing strategies for different products in different countries. a) Procter & Gamble Company is using which kind of an International strategy? Explain your reasons why? b) How Procter & Gamble Company management process will work in Pakistan? Explain each process in detail. c) How Procter & Gamble Company can tackle cross-cultural risk in Pakistan when it comes to marketing different products
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Q1. The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837. P&G is offering multiple products in Pakistan which includes Pampers, Ariel, Head & Shoulders, Vicks and much more. They offer their products in different sizes, quantities and varieties all around the world and have different marketing strategies for different products in different countries.
a) Procter & Gamble Company is using which kind of an International strategy? Explain your reasons why?
b) How Procter & Gamble Company management process will work in Pakistan? Explain each process in detail.
c) How Procter & Gamble Company can tackle cross-cultural risk in Pakistan when it comes to marketing different products
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