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Which approach to departmental subdivisions is McDonald’s Corporation using in their marketing department?
b.Meat, poultry, seafood and plant-based product departments
c.Gender based customer departments
d.Product
e.Brand portfolios managers
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- What would be a job title for the job description. SUMMARY: Develops and implements the strategic online marketing plans. Stays abreast ofchanges in the online marketing environment to best serve the objectives of the company andadjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site suchas advertising and content components.Manage all site development and online information: 50%• Direct internet strategy and manage overall e-commerce site presence and effectiveness.• Develop plans for enhancing e-commerce site and present recommendations to marketingdirector and senior executives.• Support specific business objectives and enforce the company’s brand image online.• Design and set standards for the look-and-feel of the entire site.• Oversee all web development, testing/proofing, publishing, and archiving.• Negotiate online related contracts.• Act as point person for all e-commerce initiatives. Manage internet marketing team. Manage development and…Which departmental area in a firm is responsible for product promotion and customer identification? A) Human resources B) Sales and marketing C) Finance and accounting D) Manufacturing and production 3.V ,,,How can organizations effectively manage their marketing budget?
- 1. Regarding gift-giving at work: A. If you give a gift to one person, you must give a gift to everyone B. If you choose to give gifts, do it discreetly so as not to offend others C. You should never give gifts at work D. You must give gifts for boss's day and secretary's day 2. Empowerment results in increased: A. Accountability B. Profits C. Quality D. All of these 3. If you have a good boss: A. Routinely share personal and sensitive information with him or her B. Develop a personal friendship with him/her C. Never allow this person to become your mentor D. None of thesea. Create 10 questionnaire (5 scala likert) about customer behaviour on brand perception. b. Create 10 questionnaire (5 scala likert) about product quality on brand perception. c. Create 10 questionnaire (5 scala likert) about product price on brand perception. d. Create 10 questionnaire (5 scala likert) about product promotion on brand perception.a. State three research questions of 'the influence of brand perception on customer buying action'. b. State three research objectives of 'the influence of brand perception on customer buying action'. c. Explain organization of the study of 'the influence of brand perception on customer buying action'.
- 5. Which method for generating ideas is a tool used to organize data into logical categories? a)Brainstorming b) Affinity Diagram c) Quality Circles d) Interviewing e) BenchmarkingPlease do not give solution in image formate thanku. The critical step in employees' understanding of how their work makes a contribution is: e) the pay decision d) the career planning session a) the promotion decision c) the appraisal session b) defining performance expectations When it comes to performance appraisals, most firms combine: d) manual and subjective techniques a) several appraisal techniques c) computerized and narrative techniques b) computerized techniques and BARS e) manual techniques and MBO Appraisal systems must be based on performance criteria that are __________ for the position being rated, and __________ in that their application must produce consistent ratings for the same performance. b) valid, measurable d) reliable, valid a) measurable, valid e) valid, reliable c) reliable, reliable Gary is the supervisor of Mindy. He is very impressed with Mindy's ability to work in a team so has rated her as "outstanding" for this trait. Although she has had more missed…25 - It is defined as a systematic process used to improve organizational performance by improving team performance and individual performance. a) Human Resources Management B) Career Management NS) Performance management D) Analysis Method TO) Customer relations management
- 1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…Five (5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whetherthey are qualitative data, discrete quantitative data or continuous quantitativedata. Identify also the scale of measurement for each.1. Analysis of Current Marketing Strategies (5 marks): Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks): Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business. Clearly outline the goals, target audience, positioning, and marketing tactics to be employed. Include a detailed timeline and budget for implementing the marketing plan. Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks): Demonstrate creativity…