Sarah Palin reportedly was paid a $11 million advance to write her book Going Rogue. The book took one year to write. In the time she spent writing, Palin could have been paid to give speeches and appear on TV news as a political commentator. Given her popularity, assume that she could have earned $8 million over the year (paid at the end of the year) she spent writing the book. Assume that once her book is finished, it is expected to generate royalties of $5 million in the first year (paid at the end of the year) and these royalties are expected to decrease by 40% per year in perpetuity. Assuming that Palin's cost of capital is 10% and given these royalties payments, the NPV of Palin's book deal is closest to:

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Sarah Palin reportedly was paid a $11 million advance to
write her book Going Rogue. The book took one year to
write. In the time she spent writing, Palin could have
been paid to give speeches and appear on TV news as a
political commentator. Given her popularity, assume that
she could have earned $8 million over the year (paid at
the end of the year) she spent writing the book.
Assume that once her book is finished, it is expected to
generate royalties of $5 million in the first year (paid at
the end of the year) and these royalties are expected to
decrease by 40% per year in perpetuity. Assuming that
Palin's cost of capital is 10% and given these royalties
payments, the NPV of Palin's book deal is closest to:
Transcribed Image Text:Sarah Palin reportedly was paid a $11 million advance to write her book Going Rogue. The book took one year to write. In the time she spent writing, Palin could have been paid to give speeches and appear on TV news as a political commentator. Given her popularity, assume that she could have earned $8 million over the year (paid at the end of the year) she spent writing the book. Assume that once her book is finished, it is expected to generate royalties of $5 million in the first year (paid at the end of the year) and these royalties are expected to decrease by 40% per year in perpetuity. Assuming that Palin's cost of capital is 10% and given these royalties payments, the NPV of Palin's book deal is closest to:
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