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- 1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. Accessibility3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?
- 2. Pick the Marketing Management Philosophies from the list below. Select one: a. Product Orientation, Sales Orientation and Promotion Orientation b. Product Orientation, Sales Orientation, Market Orientation, Societal Orientation c. Product Orientation, Place Orientation, Price Orientation, Promotion Orientation d. Product Orientation, Sales Orientation, Market Orientation3.Which of the following best defines Customer Relationship Management (CRM). Select one: a. A collaboration of managers working together to reach a common goal of maximizing employee satisfaction. b. A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups. c. Managing members of an organization coming together to design a marketing plan. d. None of theseGive an example for each of the following concepts: 1. Market penetration 2. Flank defense 3. Cloner 4. Mobile Defense 5. new-market segment strategyKindly help with Digitalisation Discussion, on the influence of technology and the internet on consumer behavior and analysis for today's marketers. 1. How has technology changed you, as a consumer, in recent years? 2. What are the benefits and risks of online reviews, both to consumers and to marketers? 3. What are the elements of customer value that are culturally malleable and seem to change over time? 4. What are the elements of strategy that don't seem to change over time?
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialThis is a marketing topic... Determine, how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?Please answer only question 4 and 5 and answer 1,2 and 3 have already been solved. Develop a response using the following to guide you: Identify a product/service of your choice. the prduct here is IPhones Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.
- 2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…The New Beetle Case: 1. Examine the VW’s segmentation strategy for the New Beetle. Explain which marketsegment(s) VW should target and why.2. Describe the appropriate positioning for the market segment(s), taking into account therelevant competitive options for the consumers.3. How would the various components of the marketing strategy (product design, pricing,distribution and promotion) be impacted by the positioning?