2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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2. One principle of marketing is that "All Customers Change", and effective marketing strategy
must manage customer dynamics. Explain three (3) ways in which customers are changing, and
provide examples. How do marketers manage these dynamics, provide examples.
Transcribed Image Text:2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.
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