Tiffany & Co.

Specific Product: Tiffany Description: Tiffany & Co is the world 's most celebrated jeweler, with an unrivalled reputation for sophisticated luxury. Organization/Company: Tiffany & Co Company 1. What ethical concerns could arise in marketing this product? The factory associated with Tiffany opened in 2007 and Indian and Mauritian artisans came to train the Botswana employees. But the article tells us that the workers went on strike, in protest against the working conditions:

competitors in Malaysia with the same industry like Habib, Blue Nile, and also Tiffany & Co. Based on the diagram, we found that in terms of products visible in market in Malaysia to compare the visibility they selling in the market. The Tiffany & Co is the first industry company in our country with high visibility in the market. Then, the Poh Kong is the second visibility company in the market, they are lower visible than Tiffany & Co in Malaysia. In addition, the Habib shows that their company is same

SWOT Analysis Strengths • Brand recognition: Tiffany has achieved global recognition of its brand. The iconic blue box is synonymous with luxury. The particular shade known as “Tiffany blue” is proprietary, officially named Blue 1837 in honor of Tiffany’s founding year. Working with Pantone in 2001, Tiffany wanted to ensure that the color was standardized and trademarked. The cool aqua shade is not available for public or commercial use (Pressman, 2016). • Pricing Power: Early on, Tiffany’s

I. EXTERNAL ENVIRONMENT A. Societal Environment 1. Economy • Low-negative growth in economy/financial markets (T) • Reduced discretionary spending on goods that are, or are perceived to be, luxuries (T) • Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) • Weak economic conditions in Japan (T) • Global competition (T) • Wholesale market for high quality cut diamonds will provide continuity of supply and pricing (O) • Soft employment market (T)

Precious Metal; 5944 Jewelry Stores Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail

Tiffany & Co.’s story begins in 1837 in New York City. Having an everlasting passion for the most beautiful diamonds in the world, founder Charles Lewis Tiffany arrived in New York with a vision of spectacular beauty that went on to redefine glamour and style around the world (Tiffany.com). With a three-year strategic plan (broadly defined plan aimed at creating a desired future) that balances earnings with brand stewardship (refers to actions taken by management to maintain, in the minds of consumers

Tiffany and Co. aspires to become the leading company and retailer of the finest jewelry in the world. It is a well-known brand founded by Charles Lewis Tiffany in 1837, and the company continues to make it their priority to maintain the luxury brand and service that he has built. Tiffany and Co. mission statement is “to be the world most respected brand” and has innovated around that for years. They incorporated this mission in every element of their business and it has been very evident. They

Executive Summary Tiffany and Co. (Tiffany) is a jewelry company founded in New York City in the 1800s. Over the past two hundred years, this company has grown from a small stationary goods store to a multinational corporation with over $4.031 billion in sales. In 1970, Tiffany and Company expanded into the Asian market. According to the most recent shareholder report, sales in Japan make up 14% of world wide net sales. In order reach this point, the executives at Tiffany and Co. must have studied

My interview was with Thomas Travers, a “Technical Specialist” that lives in Wharton, New Jersey and worked at Tiffany and Co. for 18 years. When Mr. Travers started to work for Tiffany and Co. back in 1998, he had to be familiarized with the IBM AS/400, which is a midrange computer that is now in the IBM Iseries. On the IBM AS/400 he worked with tools and languages such as RPG, CL, and qm query, which are used to bundle a bunch of queries that are in SQL. He also used operating system commands

Tiffany & Co. Brian Fenske December 1, 2010 Retail Management Table of Contents I. Table of Contents ………………………………………. Pg. 2 II. History…………………………………………………... Pg. 3 III. Retail Mix ……………………………………….…..... Pg. 3-5 a. Location b. Pricing c. Promotional Mix d. Merchandise Assortment e. Store Design IV. Store Visit ………………………………………………. Pg. 5 V. Competitive Advantage……………………………..…... Pg. 6 VI. Financial Performance ………………………………....