Your team is about to introduce and lunch a product never seen before in Dominica, an Ultrasonic Pest Repellent, that repels pests (small insects) while causing no harm to your pets, yourself, or any animals in range.
Your team is about to introduce and lunch a product never seen before in Dominica, an Ultrasonic Pest Repellent, that repels pests (small insects) while causing no harm to your pets, yourself, or any animals in range.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your team is about to introduce and lunch a product never seen before in Dominica, an Ultrasonic Pest Repellent, that repels pests (small insects) while causing no harm to your pets, yourself, or any animals in range. The target market is Prisons, Restaurants, and Government Buildings.
1) In three statements, state the market objectives your team wishes to attain with the lunch of this new product. Ensure your objective are written clearly and S.M.A.R.T.
ii) List any concerns that may hinder the accomplishment of these objectives.
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