You have visited a fastfood restaurant such as KFC. This restaurant has a service blueprint to serve fastfood to customers. Service blueprint has major steps of focusing on the customer and provider interaction, defining three levels of interaction where cach level has different management issues, and identifying potential failure points. Based on this step, you are asked to describe a typical process blueprint for the restaurant.

You have visited a fastfood restaurant such as KFC. This restaurant has a service blueprint to serve fastfood to customers. Service blueprint has major steps of focusing on the customer and provider interaction, defining three levels of interaction where cach level has different management issues, and identifying potential failure points. Based on this step, you are asked to describe a typical process blueprint for the restaurant.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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