You have recently been employed in the Operations and Systems Department as Business Operations and Systems Graduate Trainee. You have been asked to produce a report on the role and acquisition of IS for TGL for its senior management and line management. In this report you are asked to have a number of sections, listed below:         Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e-business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation. (Please assume that the business environment is same as the one you are currently studying in). You are supposedly employed by TGL, hence all your analysis and illustration should relate to the company

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Trendy Garments Ltd (TGL) started off as a small textiles manufacturer with 10 employees about 10 years ago. It then grew consistently to 90 employees about 5 years ago. It was started by its owner who had previously worked as a director of a major garments manufacturing company. It is based in a small city with population of over 500,000 people, like Bradford. Due to the quality of its products, innovation and good customer service it expanded continuously at a very high pace. It now manufactures various types of male and female garments.

 

Today, TGL employs over 150 employees in its 3 business units in 2 major cities. It has a number of central departments, namely: Accounting, Marketing, HRM, Design, Sales, Purchase and Warehousing, Manufacturing, Logistics and Despatch. It buys products from a variety of suppliers, such as fabric suppliers, etc. TGL has contacts with a number of local, national and international retailers and whole sellers. Each of its department plays an essential role in selling its garments onto customers. For example, the purchase department orders fabric, which get stored in the warehouse. The warehouse then forwards them onto the manufacturing department for cutting and stitching

 

TGL takes the preferences of its (potential) customers into account when manufacturing clothes. Different departments handle different types of information. For example, the Accounts department is involved in handling purchase orders and paying for goods, whereas the Marketing department collects information about the popularity of products and then advises the organisation on particular types of designs. It also markets and advertises the products.

More recently, TGL has also created a new information systems department than what its had before. Since the Managing Director realised the need to introduce IS to enhance and yield greater efficiency and effectiveness, given the international competition. An initial priority is to have a good network infrastructure to facilitate organisational wide computing. It needs good network to run simultaneously through out the organisation at its different sites.

 

Due to the growth and complexity of its operations TGL needs a number of new information systems across many of its departments. Different departments need different systems to provide different levels of functionality. For example, the use of systems by senior management would normally be for long term decision making to check the overall progress of the company. Moreover, different systems need to integrate with one another to yield greater value out of them.

 

Eventually, TGL would like to exploit the latest technology in the market, such as e-business. However, e-business requires a lot of changes, such as stream lining the current ways of selling by the Sales department. It would also result in changes to the current policies, procedures and ways of working in several other departments.

 

 

 

 

Question;

 

You have recently been employed in the Operations and Systems Department as Business Operations and Systems Graduate Trainee. You have been asked to produce a report on the role and acquisition of IS for TGL for its senior management and line management. In this report you are asked to have a number of sections, listed below:

 

 

 

 

Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e-business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation. (Please assume that the business environment is same as the one you are currently studying in).

You are supposedly employed by TGL, hence all your analysis and illustration should relate to the company

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