You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral
Behavioral
Desired product
benefits
• Price sensitivity
Brand loyalty
User rate
Consumer attitudes
Frequency of purchase
Time of year
• Time involved in
purchasing decision
Transcribed Image Text:Behavioral Desired product benefits • Price sensitivity Brand loyalty User rate Consumer attitudes Frequency of purchase Time of year • Time involved in purchasing decision
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