You are appointed as the manager of R & D department of Blue Ocean Company. The company wants to introduce a new product. How will you search and review the literature to understand customer acceptable level on that new product?
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- You are appointed as the manager of R & D department of Blue Ocean Company. The company wants to introduce a new product. How will you search and review the literature to understand customer acceptable level on that new product?
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- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.A: What are the other companies that sell latex glove product? B:What are the marketing strategies that they use?Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.
- Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…
- 3. Choose your favorite brand of beauty/hygienic products and analyze its marketing mix.Within the MENA region, conduct a marketing audit on a brand of your choice. Using relevant models and frameworks make 2 recommendations based upon your findings. Explain the critical problem that the brand attempts to solve, include industry overview – historical and future outlook.What is brand & brand management? Assume that you are marketing manager of the company which is facing problem in their marketing department and you have to conduct a research to solve the same anwseryour question using specific knowledge of this subject.
- You have inherited a land parcel admeasuring 12,000 m² just opposite an ASI monument site, falling within the Airport landing-takeoff funnel and an ONGC gas pipeline passing right below from the centre of the land. What is the possible real estate use of this land? Elaborate your proposal with the concept idea as to what can be done to make this land profitable? Justify your proposal with a believable strategy. Write your marketing pitch in brief. Mention your target customers/users and revenue model with investment exit strategyImagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?If trying to come up with a marketing plan for undersold product – how would I reposition the product in the consumer’s mind to increase its purchase? How would I outline my strategy?