Why there was serious backlash against Bud Lite's marketing strategy that utilized Dylan Mulvaney as an influencer?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Why there was serious backlash against Bud Lite's marketing strategy that utilized Dylan Mulvaney as an influencer?

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