Why scientist developed modern firm-based trade theories? e.Give FOUR(4) stages of product life cycle for Nestle?
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d.Why scientist developed modern firm-based trade theories?
e.Give FOUR(4) stages of product life cycle for Nestle?
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- Compare any two brands with respect to below the line strategies adopted by them. Brands can be from any industry. Explain BrieflySter-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic. Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.In short brief answer the following question: 1.Brand Equity Models: How can you relate the different models of brand equity to each other? How are they similar? How are they different? Can you construct a brand-equity model that incorporates the best aspects of each model? 2. Industry Roles: Pick an industry. Classify firms according to the four different roles they might play leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the firms follow the principles?
- 2.3) Discuss the influence of social differentiation on brands in an emerging market such as Brazil.5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?Ster-Kinekor operates in an environment that is currently being disrupted by the COVID-19 pandemic as well as streaming services such as Netflix and Amazon Prime. show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.
- Visit Mondelēz International’s website(www.mondelezinternational.com) and then click on the “Brand Family”link. In what major categories does Mondelēz have brands? Can youidentify related categories in which the company should compete?3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?. What considerations must the firm have contemplated in terms of three (3) key likely advantages and disadvantages of choosing Branded house brand architecture option?