Why do entrepreneurs need to begin from the users’ or customers’ hidden needs when they are about to start up a venture?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter15: Harvesting The Business Venture Investment
Section15.2: Planning An Exit Strategy
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Why do entrepreneurs need to begin from the users’ or customers’ hidden
needs when they are about to start up a venture?

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