Why are the customer perspective measures important when a company is doing financially well?

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter7: Analysis Of Financial Statements
Section: Chapter Questions
Problem 10MC: What are some qualitative factors that analysts should consider when evaluating a company’s likely...
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Why are the customer perspective measures important when a company is doing financially well?

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