While some authors say that marketing strategies should be developed by profiling culture for marketing, whether in an international market or a multicultural domesti market, others argue that this profiling of cultural behavior is simply wrong and that different methods are required. Express your stance and defend your stance on the use of cultural features for marketing purposes. State your stance and explain, with examples, how to profile a culture and how to use that profile information or what alternative approach you can use to determine your marketing strategy.

While some authors say that marketing strategies should be developed by profiling culture for marketing, whether in an international market or a multicultural domesti market, others argue that this profiling of cultural behavior is simply wrong and that different methods are required. Express your stance and defend your stance on the use of cultural features for marketing purposes. State your stance and explain, with examples, how to profile a culture and how to use that profile information or what alternative approach you can use to determine your marketing strategy.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2SC

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