Which option should the firm choose if it thinks it can sell 1400 boards at a price of $50 apiece?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Salomon Alpine, Inc., wants to enter the market quickly with a new finish on its ski
boards. It has three choices: (a) refurbish the old equipment at a cost of $10,000; (b)
make major modifications at a cost of $13,000; or (c) purchase new equipment at a cost
of $20,000. If the firm chooses to refurbish the equipment, materials and labor will be
$12 per board. If it chooses to make modifications, materials and labor will be $8 per
board. If it buys new equipment, materials and labor will be $4 per board.
Which option should the firm choose if it thinks it can sell 1400 boards at a
price of $50 apiece?
alternative a (refurbish)
alternative c (new equipment)
alternative b (major modification)
None of the above
Transcribed Image Text:Salomon Alpine, Inc., wants to enter the market quickly with a new finish on its ski boards. It has three choices: (a) refurbish the old equipment at a cost of $10,000; (b) make major modifications at a cost of $13,000; or (c) purchase new equipment at a cost of $20,000. If the firm chooses to refurbish the equipment, materials and labor will be $12 per board. If it chooses to make modifications, materials and labor will be $8 per board. If it buys new equipment, materials and labor will be $4 per board. Which option should the firm choose if it thinks it can sell 1400 boards at a price of $50 apiece? alternative a (refurbish) alternative c (new equipment) alternative b (major modification) None of the above
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