Which one of the following is an advantage of using product placement and branded entertainment for marketing communication purposes? O A. Their effects can be predicted with a high degree of accuracy OB. They can build stronger brand loyalty by appealing to their target audience OC. There is never a disagreement between marketers and filmmakers OD. All of the above

Which one of the following is an advantage of using product placement and branded entertainment for marketing communication purposes? O A. Their effects can be predicted with a high degree of accuracy OB. They can build stronger brand loyalty by appealing to their target audience OC. There is never a disagreement between marketers and filmmakers OD. All of the above

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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