Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, orparticipating in sales-support programs?O a. discount and allowance pricingO b. captive product pricingO c. dynamic pricingO d. product bundle pricingO e. product line pricingA Moving to another question will save this response.« < Question 26TOSHIBADELSNIPAAFBF10F12F9BACKSPACE7 V8A990TYYIU

Answer-a) discount and allowance pricing Discounts and allowances are reductions to a basic price…

Which of the following price adjus participating in sales-support prog O a. discount and allowance pric O b. captive product pricing Oc. dynamic pricing O d. product bundle pricing O e. product line pricing

Which of the following price adjus participating in sales-support prog O a. discount and allowance pric O b. captive product pricing Oc. dynamic pricing O d. product bundle pricing O e. product line pricing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: The corporate leadership team inquired about the use of a "price match guarantee". This policy would…

A: Pricing strategies can be referred to a marketing strategy that is utilized by the organizations to…

Q: 13. Charging more for seats in first class is similar to charging more for better seats in a theater…

A: Price is more of a psychological concept where it acts as a perceived value in the eyes of the…

Q: Which of the following statements is not correct about pricing and prices? Select one: a. It is the…

A: The marketing mix is a model used by the marketers to organize the components of marketing into 7…

Q: A good pricing strategy is an important factor in staying competitive in the fast-food industry.…

A: Introduction: Price is a marketer's analyzed value which they thought a consumer can pay for that…

Q: Research its VM instance types and pricing information. What are some of the example use cases of…

A: Compute Engine instances will run the public pictures for Linux and Windows Server that Google…

Q: a Discuss the conditions under which the introduction of ABC is likely to be most effec- tive,…

A: A. The Conditions under which the Introduction of ABC is likely to be most effective, paying…

Q: lérs usually under product bundle pricing mix various products and provide the package at higher…

A: Yes, Its True! Price bundling, also product bundle pricing, is a strategy that retailers use to…

Q: e main (most important) way that Cost-Based Pricing is different from Customer Value-Based Pricing?…

A: The most important way in which the cost based pricing is different from customer value based…

Q: 2. Describe the concept of a product's VTC. Why is the monetary estimation of this value important…

A: VTC stands for value to customer. Value to customer (VTC) assesses the worth of a product or service…

Q: M/s. Reliable Incorporates wants you to assist in pricing strategy and ensuring how could it reach…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: M/s. Reliable Incorporates wants you to assist in pricing strategy and ensuring how could it reach…

A: The various pricing strategy which a marketer can make use for their products to increase the…

Q: Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only…

A: Pricing is one of the four elements of the marketing mix. Different pricing strategies are used by…

Q: 19. Charging a very low price for the blower, but a premium price for the blankest might make sense…

A: Cognitive Product Pricing : 1. Cognitive Product pricing is a process of decision making , based on…

Q: Price is the only factor that generates revenue in marketing mix, while other factors concentrate at…

A: A business can utilize an assortment of valuing methodologies when selling an item or…

Q: Several major retailers have begun to test the extreme markdown strategy that lies behind popular…

A: Promotional strategy is described as the approach through which companies sell, promote, and…

Q: What are some similarities and differences be-tween skimming pricing, prestige pricing,…

A: Skimming pricing indicates towards a strategy in which the product price is set high for the initial…

Q: b. Identify whether positive or negative premium C. Identify break-even point

A: THE ANSWER IS AS BELOW:

Q: The company LG recently launched a rollable TV that can roll down into a discreet housing unit when…

A: Till now if we talk about Rollable TVs then it is altogether a new concept in the television…

Q: Revenue management requires management to deal with:a) multiple pricing structures.b) changes in…

A: Revenue management is described as the usage of analytics to adjust the prices of each service and…

Q: Discuss any two types of price-setting methods?

A: The price setting methods are the methods which are set on the basis of the market, and the type of…

Q: What are the must have questions to prove the acceptability of organic product's pricing?

A: Product pricing: Product pricing refers to setting a value to the product or a service. It is a part…

Q: 19. Charging a very low price for the blower, but a premium price for the blankest might make sense…

A: Note - As per the guideline I am supposed to answer only first question. Please post other questions…

Q: M/s. Reliable Incorporates are in the business of Garment Manufacturing. The company is known for…

A: Pricing strategy should be carefully framed given the current price being quoted by competitors and…

Q: To assure current buyers they made the right choice A. Reminder ad B. Reinforcement ad C. Persuasive…

A: Reminder advertising is the type of advertising that makes ads whose main aim is to remind your…

Q: Descnbe the procedure for setting the right price

A: Price of the product states about valuable worth of any product which business is producing to be…

Q: Assist in pricing strategy and ensuring how could it reach to the clients thereby wanting to…

A: The pricing strategy is a method that is used to price a company’s product and service. Almost…

Q: Even though some marketing campaigns may result in large expenses, advertisers may argue for pricing…

A: Advertising is a form of marketing technique used by companies.

Q: Explain the six-step process in setting company’s pricing policy with proper example?

A: One of the primary objectives of setting prices is to maximize profits. This can be done by…

Q: Explain briefly the concept of shadow pricing and comment on the usefulness and it's limitations

A: Pricing is seen as one of the most important P in the marketing mix of any company. It is said that…

Q: ?What is the price for lqmal

A: Profit maximization refers to the basic motive of entering a production business or trade. In this…

Q: What are the different pricing strategies that firm can use to change demand pattern?

A: The pricing strategy is the method that a company uses to price their products in the market. Some…

Q: In what element of the marketing mix lie the benefits that the consumer gets? a. Pricing. b. The…

A: Marketing mix is a combination of four elements product price place and promotion for the product…

Q: Critical Thinking Some retailers have used decoy pricing 10 increase the number of sales of a higher…

A: Price is the monetary exchange value of a product or service which customer uses. Price is more of a…

Q: M/s. Reliable Incorporates are in the business of Garment Manufacturing. The company is known for…

A: Pricing strategies refer to the marketing strategy which is used to determine the prices of products…

Q: 64) Revenue ganagement consist of 3 levels of traditional approach to pricing except a) Cost-plus b)…

A: MARKET-BASED:- structured such that, instead of a government, the supply and demand for products and…

Q: A round-trip economy seat on a flight from New York to London might O a. psychological pricing O b.…

A: Pricing is a method to attach a value to a product that the manufacturer of the product will receive…

Q: (1) Why wouldn’t a firm just drop any product that isn’tselling in high enough volume to reach its…

A: Note: Since you have asked multiple question, so as per company policy we will solve the first…

Q: Explain Price and Pricing with example and mention four P’s and revenue gathering P?

A: Price and Pricing are both essential components of Marketing mix. Marketing mic refers to the…

Q: 1. Distinguish between value-based pricing and cost-based pricing

A: Disclaimer - I am solving the first question for you, in case you need solution to other questions…

Q: The cost to produce the shake is relatively low, with total manufacturing costs running about $0.05…

A: Price strategy is the process of setting the prices of goods and services to be sold in the market…

Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

Question

Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or
participating in sales-support programs?
O a. discount and allowance pricing
O b. captive product pricing
O c. dynamic pricing
O d. product bundle pricing
O e. product line pricing
A Moving to another question will save this response.
« < Question 26
TOSHIBA
DEL
SNI
PAA
FB
F10
F12
F9
BACK
SPACE
7 V
8A99
0
TYYIU

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

State and explain the five Considerations (C's) in setting the price for a product or service. Five C’s of PRICE • Costs (fixed, variable, total, break-even) • Consumers (market & demand, market situation: PM,PC, MC, OC) • Competitors (going rate, sealed-bid) • Company’s marketing objectives (penetration, survival, share, profit) • Control of government (regulations, adjustments, subsidies)
hapter 9: Pricing Strategies for Sports Grades True or False: Price promotions consist of offering a discount, but you do not see sales increase until a significant amount of time later. True False True or False: Pay-what-you-want pricing allows buyers to set the price of the product, b Next - Chapter > 253 tv N Rea
HAPEE TOOTHPASTE - LAMOIYAN CORPORATION Marketing Strategies Pricing Strategies Price-adjustment Strategy A. Rationale/ Analysis B. Pricing Strategy objectives C. Process (Step-by-step) D. Expected outcome
5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…
40 Value-based pricing is the reverse process of ________. Select one: a. good-value pricing b. cost-based pricing c. variable cost pricing d. cost-plus pricing
What are the possible problems that will be encountered if a firm uses | perceived-value pricing and lets the market determine the price of its products?
Consumers often consider price: Multiple Choice to suggest potential product use. to determine income requirement. to suggest product size. only when short on funds. to suggest product quality
Explain how companies reacted to COVID19 in terms of “segmented pricing”.
1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?
Sherri told Liz that her firm will compete on setting prices because that's good business. Which statement best explains her position? a Sherri is talking about skimming. b) Sherri wants her company to have a loss-leader pricing strategy. )Sherri is talking about EDLP, or sustained discount pricing. If it works for Walmart and Costco, it can work for her. d) Sherri needs to learn that the goal of pricing strategy is to match the competition by any means necessary, and compete on other factors.
PRICING STRATEGY 1. How do sellers will give satisfaction to buyers? 2. What will be the buyers can give to sellers in return? 3. How will the buyer and seller relationship exist or maintain?
Only typing answer 3. IKEA has been apractitioner of value pricing (i.e., win loyal customers by charging a fairly low price for a high-quality offering). Visit the IKEA website. Does the website enhance the firm’s ability to continue with value pricing? Is value pricing just a matter of simply lowering prices? Describe viable target markets for IKEA. Has IKEA changed the way people shop for furniture? Explain