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- Elaborate motivation, lifestyle and reference groups factors that may influence an end customer in making purchase decision of the product that the “superbrand company” offer.All of the following are demand factors except which? Multiple Choice consumer income the price of similar products the form of promotion the availability of similar products consumer tastesYou have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic
- Do you think observing shoppers while they are shopping at retail outlets is compromising the privacy of the shopper? Or it is actually helping marketers in serving these customers better. Explain Briefly.Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?Describe the last time you were dissatisfied with a purchase. What action did you take? Why? Are you a committed customer to any brand, service, or outlet? Why?
- What characteristics of a purchase situation arelikely to contribute to postpurchase dissonance?You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Demographicswhat temporary situations or changes in life circumstances might influence a consumer to recognize a need for a cleaning product in general or a green cleaner in particular? how might a marketer leverage this knowledge
- What are two "frictions" that online shopping have reduced for consumers? In your answer, define what preference isolation OR tyranny or locality refers to.What is a reference price? What is the concern withreference prices?Identify the type/s of online shopper the woolworths retail store will appeal to, in referring to directed information seekers, undirected information seekers, directed buyers, bargain hunters and entertainment seekers in paragraphs and explain your reasoning.