Which of the following is not how digital transformations have made marketers rethink their customers? a. Customers are now a dynamic network who speak to each other and have influential power of their own. b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight. c. Customers are now being persuaded to purchase even more because of the digital transformation. d. Communication is 2-way between customers and the business.

Which of the following is not how digital transformations have made marketers rethink their customers? a. Customers are now a dynamic network who speak to each other and have influential power of their own. b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight. c. Customers are now being persuaded to purchase even more because of the digital transformation. d. Communication is 2-way between customers and the business.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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