Which of the following is NOT a trend being seen by those who engage in catalog marketing? A. Printed Catalogs are still the primary medium B. Catalog Marketing is more effective than social media marketing for Millennial and Gen Z consumers C. Although costly to produce, printed catalogs are attractive to direct marketers because they drive traffic to marketing web sites D. More and more catalogs are going digital, which minimizes costs and allows real-time merchandizing
Which of the following is NOT a trend being seen by those who engage in catalog marketing? A. Printed Catalogs are still the primary medium B. Catalog Marketing is more effective than social media marketing for Millennial and Gen Z consumers C. Although costly to produce, printed catalogs are attractive to direct marketers because they drive traffic to marketing web sites D. More and more catalogs are going digital, which minimizes costs and allows real-time merchandizing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is NOT a trend being seen by those who engage in catalog marketing?
A. Printed Catalogs are still the primary medium
B. Catalog Marketing is more effective than social media marketing for Millennial and Gen Z consumers
C. Although costly to produce, printed catalogs are attractive to direct marketers because they drive traffic to marketing web sites
D. More and more catalogs are going digital, which minimizes costs and allows real-time merchandizing
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