Which of the following are key requirements for an organisation to have in order to pursue a successfulcost leadership strategy?Select one or more:a. Ability to achieve economies of scaleb. Ability to easily differentiate product/servicec. Ability to create significant profit margin by offering a unique product/serviced. Ability to design products/services with the specific aim to keep costs low What are the two main sources of competitive advantage that a company might want to pursue(according to Grant 2016)?Select one:a. Cost advantage and differentiation advantageb.Low cost and high costO c. Sales volume advantage and added valued. Broad market advantage and narrow market advantage

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Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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What are the two main sources of competitive advantage that a company might want to pursue (according to Grant 2016)? Select one: a. Cost advantage and differentiation advantage b. Low cost and high cost C. Sales volume advantage and added value d. Broad market advantage and narrow market advantage
5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?
In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.
Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
identify 2 internal and 2 external factors that could affect the firm’s ability to strategically compete in its market of coles super market..
Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence
As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?
Business and Industry Profile. This section provides an overview of the industry andmarket segment.Market size and growth trendsSignificant industry trendsStrength of major companies in the marketCompetitor’s market share.Competitors’ products and strategies
For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…
In which one of the following situations/circumstances is it most reasonable for a company to consider modifying its strategy to cater to buyers looking to purchase stylish high-quality athletic footwear by strongly differentiating its branded footwear from the offerings of rival companies on the basis of "high" S/Q ratings (8.5 stars or higher) and marketing this footwear at well above-average prices? When the managers of most other companies believe selling a large volume of branded pairs is much more important to achieving the investor-expected image rating than is producing and marketing branded footwear with a well-above average S/Q rating When most every other rival company seems to be pursuing a low-cost/low-price/high- volume strategy When a company's strategy to differentiate its product offering from rival brands on the basis of a high S/Q rating is easily defeated by rival companies pursuing a competitive advantage based on well above-average spending for brand advertising…
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You are required to select a commercial product/service/ offering of your choosing. This can be from any industry or any cartegory. You will then analyze the chosen product under the following categories. 1.Discuss the type of target market segmentation your selected product utilises, and fully justify you answer in the context of this example.

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