Which are the two key ’problems’ encountered in aggregating on the consumer side, and why it not occurs on the producer side ? Pls short answer in 15-20 Sentences

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter10: Monopolistic Competition And Oligopoly
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Problem 16CTQ: Would you rather have efficiency or variety? That is, one opportunity cost of the variety of...
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 Which are the two key ’problems’ encountered in aggregating on the consumer side, and why it not occurs on the producer side ?

Pls short answer in 15-20 Sentences

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