When they act as a profit-maximizing cartel, each company will produce information, each firm earns a daily profit of $ cans and charge $ , so the daily total industry profit in the beer market is $ per can. Given this

Micro Economics For Today
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Chapter10: Monopolistic Competition And Oligoply
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Problem 16SQ
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Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of
beer is constant and equals $0.60 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost TC) for each
firm.
Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model
requires that the two companies must equally share the output.)
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and
McCovey choose to work together.
PRICE (Dollars per can)
81°F
Sunny
1.00 Demand
F1
0.90 +
0.80
0.70
0.60
0.50
0.40 +
1030
F2
+
1
I
-0-
T
I
I
F3
F4
MC ATC
F5
DA
Monopoly Outcome
+
OL
F6
Q
A
F7
(?)
C
F8
5+
=
F9
F10
F11
F12
En
Transcribed Image Text:Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.60 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost TC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together. PRICE (Dollars per can) 81°F Sunny 1.00 Demand F1 0.90 + 0.80 0.70 0.60 0.50 0.40 + 1030 F2 + 1 I -0- T I I F3 F4 MC ATC F5 DA Monopoly Outcome + OL F6 Q A F7 (?) C F8 5+ = F9 F10 F11 F12 En
PRICE (Dollars pe
0.50
0.40
0.30
81°F
Sunny
0.20
0.10
0
I
I
0 100 200
MR
300 400 500 600 700 800
QUANTITY (Cans of beer)
900 1000
When they act as a profit-maximizing cartel, each company will produce
information, each firm earns a daily profit of $
cans and charge $
so the daily total industry profit in the beer market is $
Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the
two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit.
Now, suppose that Mays decides to break the collusion and increase its output by 50%, while McCovey continues to produce the amount set under the
collusive agreement.
Mays's deviation from the collusive agreement causes the price of a can of beer to
while McCovey's profit is now $
Mays increases its output beyond the collusive quantity.
per can. Given this
to $
Therefore, you can conclude that total industry profit
per can. Mays's profit is now
when
O
Transcribed Image Text:PRICE (Dollars pe 0.50 0.40 0.30 81°F Sunny 0.20 0.10 0 I I 0 100 200 MR 300 400 500 600 700 800 QUANTITY (Cans of beer) 900 1000 When they act as a profit-maximizing cartel, each company will produce information, each firm earns a daily profit of $ cans and charge $ so the daily total industry profit in the beer market is $ Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit. Now, suppose that Mays decides to break the collusion and increase its output by 50%, while McCovey continues to produce the amount set under the collusive agreement. Mays's deviation from the collusive agreement causes the price of a can of beer to while McCovey's profit is now $ Mays increases its output beyond the collusive quantity. per can. Given this to $ Therefore, you can conclude that total industry profit per can. Mays's profit is now when O
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