When the pharmaceutical companies began advertising directly to consumers, it was an example of The pharmaceutical companies realized that consumer demand influences which medications a physician will prescribe. 1.Indirect consumer marketing 2.Promotion equity 3.Scrambled promotion 4.A push strategy 5.A pull strategy

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter14: Monopolistic Competition And Product Differentiation
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When the pharmaceutical companies began
advertising directly to consumers, it was an example
of
----- The pharmaceutical companies realized
that consumer demand influences which medications
a physician will prescribe.
1.Indirect consumer marketing 2.Promotion equity
3.Scrambled promotion 4.A push strategy 5.A pull
strategy
Transcribed Image Text:When the pharmaceutical companies began advertising directly to consumers, it was an example of ----- The pharmaceutical companies realized that consumer demand influences which medications a physician will prescribe. 1.Indirect consumer marketing 2.Promotion equity 3.Scrambled promotion 4.A push strategy 5.A pull strategy
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