What would be a meaningful KPI for a marketing organization?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter9: Projecting Financial Statements
Section: Chapter Questions
Problem 5DQ
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What would be a meaningful KPI for a marketing organization?
O Average daily attendance (ADA)
O Sales qualified leads (SQL)
O Return on investment (ROI)
O Operational cash flow (OCF)
Transcribed Image Text:What would be a meaningful KPI for a marketing organization? O Average daily attendance (ADA) O Sales qualified leads (SQL) O Return on investment (ROI) O Operational cash flow (OCF)
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