What website characteristics could online retailersuse to enhance the probability of purchase amongindividuals who visit their websites? Describeeach factor in terms of how it should be used, anddescribe its intended effect on the consumer for thefollowing products:a. Dorm furniture from Target.comb. Electronics from Amazon.comc. Laptop from HP.comd. Backpack from REI.come. Apparel from JCPenney.comf. Cosmetics from Macys.comg. Tools from Sears.com

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

What website characteristics could online retailers
use to enhance the probability of purchase among
individuals who visit their websites? Describe
each factor in terms of how it should be used, and
describe its intended effect on the consumer for the
following products:
a. Dorm furniture from Target.com
b. Electronics from Amazon.com
c. Laptop from HP.com
d. Backpack from REI.com
e. Apparel from JCPenney.com
f. Cosmetics from Macys.com
g. Tools from Sears.com

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Market segmentation
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning