What website characteristics could online retailersuse to enhance the probability of purchase amongindividuals who visit their websites? Describeeach factor in terms of how it should be used, anddescribe its intended effect on the consumer for thefollowing products:a. Dorm furniture from Target.comb. Electronics from Amazon.comc. Laptop from HP.comd. Backpack from REI.come. Apparel from JCPenney.comf. Cosmetics from Macys.comg. Tools from Sears.com
What website characteristics could online retailersuse to enhance the probability of purchase amongindividuals who visit their websites? Describeeach factor in terms of how it should be used, anddescribe its intended effect on the consumer for thefollowing products:a. Dorm furniture from Target.comb. Electronics from Amazon.comc. Laptop from HP.comd. Backpack from REI.come. Apparel from JCPenney.comf. Cosmetics from Macys.comg. Tools from Sears.com
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What website characteristics could online retailers
use to enhance the probability of purchase among
individuals who visit their websites? Describe
each factor in terms of how it should be used, and
describe its intended effect on the consumer for the
following products:
a. Dorm furniture from Target.com
b. Electronics from Amazon.com
c. Laptop from HP.com
d. Backpack from REI.com
e. Apparel from JCPenney.com
f. Cosmetics from Macys.com
g. Tools from Sears.com
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